My Favourite Five Rejection Lines from Investors

March 31, 2006 by Bernard Leong  

There are five common rejection lines that you usually hear from investors. Read more

Finding the Golden Path: Can Singapore be a Silicon Valley?

March 29, 2006 by Bernard Leong  

Can Singapore be a Silicon Valley? We review the trends and issues what kind of technology cluster we want to become. Read more

The one-hour vacation of Google Blog

March 29, 2006 by Gwendolyn Regina T  

What happens when one of your main communication vehicles to the world gets cut off? You rely on your fans to bring it back up. It would have been disastrous for Google if a hacker had taken hold of the name and held it ransom…for oh, say $2 million USD? That wouldn’t make much of a dent in Google’s pockets, would it? (It’s total revenue for 2005 was $6 billion!)

Lesson to be learnt: don’t put all your eggs in one basket. And make sure you have solid fans.

Reads:
Hear from the neuroscience major who did it.
Google zaps official blog by mistake
Google Blog

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Business Angels and Venture Capitalists in Singapore

March 28, 2006 by Bernard Leong  

Information about Venture Capitalists and Angel Investors in Singapore and where to find them. Read more

Featuring Blogs of Other Singaporean Entrepreneurs III

March 27, 2006 by SGEntrepreneurs  

Who are the other Singaporean Entrepreneurial bloggers in the community? Read more

RainMakers LIVE! : Building Great Start-Ups That Last

March 26, 2006 by Gwendolyn Regina T  

So there has been much talk on Web 2.0 on the internet these days, and I also briefly talked about it in a previous article. But I was part of a group of NUS (National University of Singapore) and Stanford students who finally made the whole phenomena accessible to students and to the public by bringing together 6 of the hottest Web 2.0 startups in the Bay Area for a mixer this March 11th 2006. Read more

Can you name that voice?

March 25, 2006 by Gwendolyn Regina T  

Do you know that…

Kevin Spacey is pitching Honda. Kelsey Grammer does Disney. Kiefer Sutherland voices Apple commercials, and his father, Donald, did Volvo. There’s Queen Latifah (Pizza Hut), Sean Connery (Level 3 Communications), Christian Slater (Panasonic), Gene Hackman (Oppenheimer Funds) and Julia Roberts. That’s right, Julia Roberts, in a recent campaign for America Online.

The more difficult question is why advertisers are willing to spend a big chunk of their budget on a star whose voice, however distinctive, likely won’t be recognized by many.

Read the article by The News & Observer here.

This is crazy, yet understandable. My take is that these advertisers still flock to big name stars to do their voice-overs so that they:

  1. Get to spend the huge amount of budget they have.
  2. Can subtly get into the consumer’s head subconsciously.
  3. Create a group of fans who see themselves as an exclusive bunch when they realize through their own discovery who the voice belongs to.
  4. These group of self-important fans support the product even more because it seems as if that company is good (and rich enough) to pay someone lots of money, but yet don’t overtly promote that fact.

There you go. Killing many birds with one stone. Brillant.

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The Credibility Gap in Business: Finding Mentors

March 24, 2006 by Bernard Leong  

Law 5 – So Much Depends on Reputation – Guard it with your Life
Reputation is the cornerstone of power. Through reputation alone you can intimidate and win; once you slip, however, you are vulnerable, and will be attacked on all sides. Make your reputation unassailable. Always be alert to potential attacks and thwart them before they happen. Meanwhile, learn to destroy your enemies by opening holes in their own reputations. Then stand aside and let public opinion hang them.
- Robert Greene “48 Laws of Power”

There are many factors that contribute to a successful business. While most successful entrepreneurs play up their success stories with their ability to execute, their charisma to market and their vision to make a difference, they also need one more factor that keep the picture complete. That is credibility. To be successful, you need to have credibility, whether you are a politician, a scientist or an entrepreneur. It is an intangible which can be translated into strength if you know how to take it to your full advantage.

Reputation is a double edged sword. If you have it, do guard it. If you don’t, you have to ensure that you acquire it. The important rule in business is trust. If you betrayed someone’s trust, it is very hard to acquire it back. To the shock of most people, trust is an important rule in business. A lot of people don’t appreciate this fact. There are some people who can cheat and con their way out, but eventually the law and the news of their bad deeds will catch up with them. Hence it is important that when you are doing a business deal, you must ensure that you have something concrete on your side. Prudence is strictly advised for creating your credibility.

Young entrepreneurs always have the problem of credibility because they have less experience. When a young entrepreneur is engaged into a business, there is a tendency of being over confident which translates into arrogance at times. Being less mature, they have the tendency of making reckless and irrational decisions which may destroy the business. Of course, there is an opposite side to the story. The young entrepreneur might look for a grey hair to be their advisor. Sometimes, the advisor might turn out to be the con-man and cause a brilliant business into ruin. So, how do a young entrepreneur solve that problem of the credibility gap?

I will focus more on solving the credibility gap by the mentors approach. In this approach, you have to find the correct mentor to help you with the business. You must remember that most people, be it in Silicon Valley, Cambridge or Singapore don’t part with their money. You must be sincere and ask them for advice only. Only when you showed them the numbers that you are making money from your venture, you also establish the credibility which they can invest in you.

Do your due-diligence
Actually, I might have repeated this rule many times, but Sun Tzu’s rule on “Know your enemy” has been reiterated many times in various blog entries here. You have to find out who you are dealing with. Yes, you are young, but you need to make sure that you can trust that person. Usually, it is alright if you get a mentor through the semi-finals for a business plan competition because these mentors are highly filtered through endorsements of other people. However, if you are starting up and met up someone with the expertise in the networking event, you have to bring in some kind of checks which I believe is important. Here are some suggestions for you:

1. Ask the organizer of the networking event who this potential mentor you have is. Is he a credible person from the industry? What’s his track record?
2. You can take his namecard and do a check on the person by office phone.
3. Speak to other people within the industry to see whether you know this person.
4. If the potential mentor mentioned some names of people he or she knows, you should try to search out those people who you can speak to.

These are things which you must do before you established this person is credible. Of course, nowadays, you can do a google search and you can find out about this person easily. It is important that you should not lose your head. Even if the person who you approached is someone big, you have to also analyze why he or she is eager to work with you. Sometimes, it may not be the right reason. Being skeptical is the attribute for doing due diligence.

I will continue later with other ways of dealing with the credibility gap.

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Top 10 Most Practical Blogs For Entrepreneurs

March 23, 2006 by SGEntrepreneurs  

The top 10 most practical blogs for Entrepreneurs from about.com Read more

News Stop: 23 March 2006

March 23, 2006 by SGEntrepreneurs  

Some quick news updates today:

1. Temasek pushes ahead WITH its lofty mission (Today Online, Mano Sabnani) dated 23 March 2006. From the article:

“It is building world-class businesses for Singapore; more needs to be done

Temasek Holdings, the giant Singapore investment company, seems to have a lot up its sleeves, in terms of mega acquisitions as well as divestments. Its declared strategy is to secure leadership for its companies in various sectors, in Singapore and beyond, preferably on a global scale.

A lot of spotlight has been on Temasek lately in the blogsphere. It is always important to note that they are the biggest venture capital and private equity group in town.

2. S’pore beats G-7 nations in poll on business cost (Straits Times, Bryan Lee) dated 23 March 2006. From the article,

In particular, the Republic has a clear cost advantage over the Group of Seven (G-7) richest nations in the areas of research and development (R&D), software design and corporate services.

Looks like Singapore’s efforts to shift away from the manufacturing side and be on the high technology sector is working. I don’t doubt that, because most of the entrepreneurs I have met lately placed product development in Singapore and scale the sales of the product elsewhere.