Flirt With He or She WhoWorksAroundYou
February 15, 2009 by Gwendolyn Regina T
Instead of jostling your way around Lau Pa Sat alone, with WhoWorksAroundYou, you will now able to find a date to help spread your wings to find an empty table. Predicated on working dates into the busy lifestyles of members, WhoWorksAroundYou is a social network that focuses exclusively on allowing you to find suitable dates based on your preferred date criteria and location.
The system’s focus on location is the most interesting aspect of the site, apart from that, it’s just like any other social network which allows people to connect. Albeit in the case of WhoWorksAroundYou, you don’t have to guess at someone else’s intention. Sending flirty messages or ‘nudges’ will not automatically get you blocked or labelled a pervert.
For the moment, their location-based matching is limited to the web. The team is working on a mobile-based, real-time matchmaking system but this will not be available so soon. Venturing into mobile location-based dating services potentially could expand their revenue stream – charging to send messages perhaps?
Originally basic membership to partake in the social networking components was free while members had to pay to get credits to attend events organized by WhoWorksAroundYou. But that was in the past, for even though WhoWorksAroundYou used to organize their own events for members, they abandoned that soon after finding out that members were already organizing their own events using the forum. This was the probably the right direction to take as organizing events drain manpower and resources. Especially in this case, it would be a silly duplication of effort if members were organizing events themselves.
With events gone, WhoWorksAroundYou gets their cashflow through display advertising. Their venture into display advertising is interesting because while a website can’t sustain itself through display ads alone, they can partner companies that provide services dating couples would be interested in. At the moment, I see ads from a flower company and a website dedicated to budget travel. Done right, the ads extend the value of the site as a portal to not just meet someone, but to woo him or her as well and take the relationship forward (with a short getaway together?).
After abandoning events, WhoWorksAroundYou turned to and concentrated on their premium service, Affinity, to bolster their revenue. Affinity offers personalized matchmaking services targeted at busy professionals – similar to what many other dating agencies offer.
What is in their favour is that the main social networking portal and location-based focus of WhoWorksAroundYou is used to attract a substantial base of members (about 2,200 registered users thus far), to which they can now upsell their professional, personal and more lucrative Affinity service. I would think that people attracted to a location focused site would be busy professionals who would love to meet someone in the middle of a workday or drinks after work. Convenience is the word for them.
Time to meet that man or woman you see everyday entering that UOB building?
Photo courtesy of HAMED MASOUMI.
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About The Author
Gwendolyn Regina T - Co-Founder and Editor-in-Chief
Gwen is the co-founder and editor-in-chief of SGE. Previously, she was a partner of early stage technology investment firm, Thymos Capital and she has had two exits, one of which is iHipo. She is also an investor in Padlet, a Y-Combinator startup. Gwen also sits on the Board of Advisors for the Singapore Innovation & Productivity Institute, Steering Commmittee for the Singapore Infocomm Technology Federation Awards 2013, and Board of Advisors for Social Media Week 2013. A frequent public speaker, mentor and judge at various startup bootcamps, events and competitions, Gwen loves meeting founders, developers, designers and scientists across all ages. An alumnus of the National University of Singapore and its University Scholars Programme, Gwen also spent some time in Silicon Valley and is a graduate of the NUS-Stanford University overseas college programme. She is also a mentor at Polish tech startup incubator Gamma Rebels, the Singapore curator for US-headquartered StartupDigest and the Singapore Ambassador for the Sandbox Network - the leading global network of innovators under 30. Gwen has also been a Worldwide Judge for Imagine Cup - the premier student technology competition helmed by Microsoft. She has also spoken in Hong Kong at one of its largest youth conferences, MaD Asia, and was recently in Austria to help envision the future of the country's economy in 2032 on invitation from an Austrian governmental organization. Gwen speaks 3.25 languages, loves physics, travelling, dance and adventure sports. She can be found on LinkedIn and Twitter.Read other posts by Gwendolyn Regina T