Intel Launches the AppUp Center and Developer Program
September 15, 2010 by Nicholas Aaron Khoo
Over at the Intel Developer Forum in San Francisco’s Moscone West Convention Center and the developer conference Appnation happening next door, Intel showcased and made a few announcements regarding their developer program and app store which should be of interest to our local developers and tech startups.
Intel AppUp Center
Intel’s very own app store is co-branded and launched with partners like Best Buy, Asus, UK-based retailer Dixons and India-based retailer Croma. Imagine your apps for Windows or Linux (MeeGo open source operating system) on this app store that will be shipped with every Atom-based device like net books (there are 70 million netbooks in the market now according to Intel), mobile internet devices, tablets and even upcoming embedded devices like in-vehicle computers, MeeGo TV, MeeGo Home Phone.
Intel AppUp app store.
Intel AppUp center will also support applications based on the Adobe AIR runtime; 100 Adobe Air apps are expected to be available by the end of September.
Intel AppUp Developer Program
The name has been changed from the Intel Atom Developer Program. And while developers might wonder about the value of another developer program, Renee James, Intel’s Senior Vice President and General Manager of the Software and Services Group explained that Intel discovered developer programs are at the heart of an app store strategy and Intel happens to be “really good at developer programs”. In less than a year, Intel now has the third largest developer program in the world and almost eight million developers use the Intel Software Network as a community according to James.
Intel AppUp Showcase
Intel’s software developer conference kicks start today with Adobe being one of the key partners. Expect more on MeeGo and how Adobe is going to support Intel’s AppUp Developer Program with an interview coming up with Eric J. Wittman, Adobe’s Director and Head of Flash Platform Services.
More on Intel Developer Forum
Other annnouncements include the new generation processor technology code-named “Sandy Bridge” and a slew of tablet devices, with WeTab based on the Intel® Atom™ processor N450 and running on MeeGo, which you can find out more from Geekonomics. Intel wasn’t able to answer a lot of questions on the McAfee acquisition and while no futher major acquisitions are being planned, Intel CEO Paul Otellini is not “ruling out” any acquisitions if good deals come along the way in response to questions from the press.
Stay tuned for more news on the Intel AppUp Developer Program.
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About The Author
Nicholas Aaron Khoo - Investor, Advisor & Contributing Writer
In his early 30s, Nicholas has tasted both success and failure working on more than 10 companies in various positions ranging from founder, principal, to investor and advisor. With a passion for everything tech, Nicholas blogs for CNET Asia and devotes more than 30% of his time on non-profit work trying to make a difference in the gaming industry. This geek is a digital nomad who lives out of a suitcase working with regional governmental and financial institutions. You can also catch him presenting at local and regional conferences quite regularly or talking about gaming and new media in the news.Read other posts by Nicholas Aaron Khoo