Have Your Own PR News Room With MyNewsDesk
April 7, 2011 by Gwendolyn Regina T
Swedish news exchange site, Mynewsdesk has opened its first office outside Europe and its first in Asia. Founded in 2003 and acquired by media giant NHST in 2008, Mynewsdesk enables startups to have “a modern PR service to better connect with journalists and key opinion leaders”.
The company serves more than 23,000 companies and has seen success across northern Europe with offices in their home country, Sweden, as well as in Denmark, Norway and Finland. Last year saw revenues of 50M SEK (USD 8M / SGD 10M). After Singapore, Mynewsdesk launched its London (UK office) last week and plans to open one in the US (most likely NY).
From their website, this is what they do:
“All news releases and other PR materials are stored in an online social media newsroom. The information are optimized for top search-engine rankings on Google and other major search engines. It’s then instantly synced and uploaded to social media platforms such as Facebook, Twitter, Flickr and WordPress – a time-saver, since you can publish all your material in the same place. At the same time, the press material is distributed to journalists and other influencers who have requested to receive updates in their topics of interest.”
For a video introduction:
Startups and brands can have a Mynewsdesk-hosted newsroom or your own hosted newsroom. Interested companies should contact Johan, the Singapore Country Manager for Mynewsdesk.
Journalists can use Mynewsdesk to follow companies and startups for free.
Find out more about SGE’s research arm: SGE Insights, providing customized in-depth research reports to help you navigate the business of technology in Asia.
About The Author
Gwendolyn Regina T - Co-Founder and Editor-in-Chief
Gwen is the co-founder and editor-in-chief of SGE. Previously, she was a partner of early stage technology investment firm, Thymos Capital and she has had two exits, one of which is iHipo. She is also an investor in Padlet, a Y-Combinator startup. Gwen also sits on the Board of Advisors for the Singapore Innovation & Productivity Institute, Steering Commmittee for the Singapore Infocomm Technology Federation Awards 2013, and Board of Advisors for Social Media Week 2013. A frequent public speaker, mentor and judge at various startup bootcamps, events and competitions, Gwen loves meeting founders, developers, designers and scientists across all ages. An alumnus of the National University of Singapore and its University Scholars Programme, Gwen also spent some time in Silicon Valley and is a graduate of the NUS-Stanford University overseas college programme. She is also a mentor at Polish tech startup incubator Gamma Rebels, the Singapore curator for US-headquartered StartupDigest and the Singapore Ambassador for the Sandbox Network - the leading global network of innovators under 30. Gwen has also been a Worldwide Judge for Imagine Cup - the premier student technology competition helmed by Microsoft. She has also spoken in Hong Kong at one of its largest youth conferences, MaD Asia, and was recently in Austria to help envision the future of the country's economy in 2032 on invitation from an Austrian governmental organization. Gwen speaks 3.25 languages, loves physics, travelling, dance and adventure sports. She can be found on LinkedIn and Twitter.Read other posts by Gwendolyn Regina T