Buy And Sell Offline Media With EatAds.com
May 3, 2011 by Gwendolyn Regina T
Citing a Nielsen 2009 report, new Singapore-based company, EatAds.com writes that the Singapore outdoor advertising industry is worth roughly SGD $134 million a year. The company aims to help companies buy and sell offline media. Founded by John Fearon and Brian Frissyn, EatAds is an online platform and marketplace that “facilitates the exchange of out-of-home advertising space between outdoor media owners and media buyers such as private and public companies and advertising agencies”.
EatAds offers many different types of outdoor advertising including traditional billboards and even posters on lampposts.
Listing and bidding for a space is free, but EatAds takes a 15% commission for every successful space sold.
To help companies and brands with the design of the creative, EatAds “plans to provide a supplier interface that will give you a range of graphics designers that you can work with”.
Thanks to Jeff Paine for the tip!
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About The Author
Gwendolyn Regina T - Co-Founder and Editor-in-Chief
Gwen is the co-founder and editor-in-chief of SGE. Previously, she was a partner of early stage technology investment firm, Thymos Capital and she has had two exits, one of which is iHipo. She is also an investor in Padlet, a Y-Combinator startup. Gwen also sits on the Board of Advisors for the Singapore Innovation & Productivity Institute, Steering Commmittee for the Singapore Infocomm Technology Federation Awards 2013, and Board of Advisors for Social Media Week 2013. A frequent public speaker, mentor and judge at various startup bootcamps, events and competitions, Gwen loves meeting founders, developers, designers and scientists across all ages. An alumnus of the National University of Singapore and its University Scholars Programme, Gwen also spent some time in Silicon Valley and is a graduate of the NUS-Stanford University overseas college programme. She is also a mentor at Polish tech startup incubator Gamma Rebels, the Singapore curator for US-headquartered StartupDigest and the Singapore Ambassador for the Sandbox Network - the leading global network of innovators under 30. Gwen has also been a Worldwide Judge for Imagine Cup - the premier student technology competition helmed by Microsoft. She has also spoken in Hong Kong at one of its largest youth conferences, MaD Asia, and was recently in Austria to help envision the future of the country's economy in 2032 on invitation from an Austrian governmental organization. Gwen speaks 3.25 languages, loves physics, travelling, dance and adventure sports. She can be found on LinkedIn and Twitter.
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