Singapore’s Chalkboard launches widget for HTC handsets in Malaysia

Chalkboard, a location-based mobile advertising platform, has inked a deal last week with mobile phone company HTC to offer its widget exclusively to HTC customers in Malaysia. The widget allows consumers to receive updates about daily deals, promotions, and product launches through their mobile phones.

“HTC is proud to provide a richer experience for our users by incorporating Chalkboard – a service that works with thousands of local businesses – on our innovative handhelds,” says SK Wong, country manager at HTC, Malaysia.

Chalkboard reaches out to over 4,000 business customers in Malaysia alone. Businesses can send updates to consumers for less than RM1 (S$0.40) per day. In addition to special deals, the app also displays the businesses’ address and contact information, all within a five -kilometer radius from the user. A map also enables potential customers to find their way to the shop.

Besides major mobile platforms iOS and Android, Chalkboard is also available on Internet browsers like Firefox, Chrome, and Internet Explorer.

Chalkboard, which operates in Singapore, Malaysia, and the US, was founded in February 2010 by CEO Saumil Nanavati and CTO Bernard Leong with investment from Neoteny Labs. They have plans to enter the Indonesia market.

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