Chalkboard inks deal with HTC Singapore
August 12, 2011 by Terence LEE
Following a similar deal with HTC Malaysia, location-based deals platform Chalkboard will have its app installed in HTC phones in Singapore as well, starting with the flagship EVO 3D (see press release).
In essence, Chalkboard allows users to see what deals are on offer from merchants near to him or her. This also makes it a useful marketing tool for businesses, who can send updates to consumers for less than S$1 per day.
In addition to special deals, the app also displays the businesses’ address and contact information, all within a five-kilometer radius from the user. A map also enables potential customers to find their way to the shop.
Chalkboard seems to be on a roll of late. After announcing the deal with HTC Malaysia in June, they opened a new office in San Francisco with the hopes of breaking into the US market.
The company was founded in February 2010 by CEO Saumil Nanavati and CTO Bernard Leong with investment from Neoteny Labs. With offices in Singapore, Malaysia, and now the US, they plan to enter the Indonesia market soon.
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About The Author
Terence LEE - Editor
Terence writes mainly about technology trends and startups in Asia. He believes in crafting smart content: Not just a regurgitation of text, but well thought-out pieces that serve the reader using a combination of data, design, narratives, analysis, and visual impact. His articles have been published on Venturebeat, Yahoo!, Straits Times, Today, and The Online Citizen. He also co-founded NewNation.sg, a satirical news site covering Singapore affairs. Engage him on LinkedIn and Twitter.
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