LiveJournal.sg holds Singapore’s ‘first’ blogshop fashion show

Some of Singapore’s top blogshops got a chance to flaunt their fashion items on the catwalk last Friday night at LiveJournal.sg‘s launch party, described as the country’s ‘first blogshop fashion show’.

The event, held at nightclub Butter Factory, featured clothes and accessories from DressaBelle, My Glamour Place, Momoteapot, Wonderstellar, FashPash, and Rashonal. Over 200 guests attended the event.

LiveJournal has a special place in the heart of many blogshop owners in Singapore because of its ease of use and community features. To cater to this user base, they launched a Singapore startpage that acts as a directory to showcase the best local LiveJournal content.

Currently, LiveJournal.sg hosts over 5,000 active blogshops, which together brings in over 1 million visitors and more than 30 million pageviews each month. Blogshopping has became a popular way to shop for fashion items among women in Singapore aged 18 to 25, according to the press release.

Besides the fashion show, 70 members of DreamWerks, a dance group consisting of students from the Singapore Institute of Management, staged a flash mob at One Fullerton to promote blogshopping in Singapore. They sported T-shirts with the slogan “blog. shop. LiveJournal”.

LiveJournal.sg is a collaboration between LiveJournal, which is owned by Russian-based SUP Media, andTickled Media, which runs theAsianparent, a popular parenting magazine with a presence in Singapore, Indonesia, India, and the Philippines.

While blogshops have become dime a dozen in Singapore, a number have risen above the rest to become successful in their own right.

Examples would include Tracyeinny, which now has two retail outlets in addition to their online store, and Ministry of Retail, which was recently featured in the press.

Video of fashion show below:

Photo: LiveJournal.sg

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