MakeShake is making milkshakes sexy again

Customizable desserts and beverages have been around for quite awhile. From customized yogurts to make-your-own gelato,  Singaporeans have been spoilt for choice when it comes to satisfying their sweet tooth.

So it’s only a matter of time that someone applies the same concept to milkshakes, which of late seemed to be playing second fiddle to the ever-popular bubble tea.

MakeShake is putting milkshakes back on the map. By giving a fun, cheeky twist (‘make shake, not war’, ’1. choose 2. order 3. suck hard’) to the time-honored concoction — like what Frolick did for yogurts — the company hopes to revitalize a vanilla and old-fashioned beverage.

Its main attraction is that customers get to pick the ‘shake-ins’ that they want mixed into their milkshakes. MakeShake has a wide assortment on their menu, ranging from Kinder Bueno chocolate to lychee, to Hello Panda biscuits.

They also have a few ready concoctions like Malibu Shake and Champion Breakfast, in case customers prefer to trust the milkshake connoisseurs to do the flavor-matching.

MakeShake, founded by Seth Lui, Lin Rongjie, and Daphne Ng, sold its first concoction in October 2011 at its first store in City Square Mall. As a YES! Startup, they received seed funding from Spring Singapore and occupied a booth at the recent Global Entrepreneurship Forum Showcase held at The Cathay.

They’re not the only company in the world giving milkshakes a much-needed botox jab. In Hollywood, California, there’s Millions of Milkshakes, which also offers customizable flavors. Their genius is in getting celebrities like Miley Cirus and Kim Kardashian to front their marketing efforts.

Photos: MakeShake

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