Sprooki: The most complete location-based shopping app so far?

Sprooki is an app that lets shoppers find out the latest deals near them, purchase the products in-app, and redeem them at the store. Sounds like just another daily deals app? Not quite — it’s much more than that.

Think of it as Groupon meets Chalkboard, with retail analytics built-in.

It is an end-to-end platform that lets retailers push their promotions to mobile users in the vicinity, receive payment directly from customers who use the app, and analyse data about their customers.

Malls too can benefit from using Sprooki, which allows them to launch campaigns, schedule alerts, view real-time results and sales, and read post-campaign reports.

The consumer end has a social media element built into it — shoppers can ‘follow’ stores they like to receive promotions from them, much like on Facebook. This benefits merchants as well since it’s an additional channel to build customer loyalty.

The Singapore-based company was co-founded in February 2011 by Claire Mula. They cooperated with 313@Somerset, a shopping mall located along the Orchard Road shopping belt, to launch their app in November for the iPhone.

So far, the free-to-download app has accumulated more than 35,000 promotions viewed in under three weeks.

While some might think that shopping centers have gone entirely out of the picture in the e-commerce space, I like how this company has not forgotten the fact that malls still hold much sway in the Singapore retail industry. Sprooki is smart to leverage on them to promote their own app, while at the same time offering malls a tool to promote their brand alongside the merchants under them.

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