China Digest: CIC acquired, Yunyun by ex-Googlers, and more
January 25, 2012 by Egi SEPTIADI
(1) Kantar Media acquires leading Chinese social business intelligence agency CIC.
(2) Yunyun’s social search merges websites, question-and-answer (Q&A), and Weibo (microblog) results. It is a Chinese social search startup by a team of ex-Googlers.
(3) Sina has been failing to find a sustainable business model (enterprise Weibo, gaming, etc.), none of which have been proven to work. The company should get back to basics: advertising.
(4) One thing Sina Weibo will definitely not do is challenge Tencent’s dominance. Social games, like so much else on the Chinese Internet, belong to Tencent.
(5) Weixin by Tencent will turn into a universally accessible messenger, similar to another famous Chinese product: QQ instant messenger, also by Tencent. So why would one company push two products with such overlapping functionality?
(5) Erin Holaday Ziegler of the public relations department at the University of Kentucky (UK) shared about how they approached using Chinese social media channels like Sina Weibo and Renren.
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About The Author
Egi SEPTIADI - SGE Alumnus - Intern
Egi is currently pursuing Chemistry at the Nanyang Technological University in Singapore. While not mixing compounds in the lab, the Indonesian is always on the hunt for recommended "makan" (Malay for "eat") places for local food. But the true blue foodie admits that "as long as the food tastes good, he'll go for it".
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