Rocket Internet unleashes Pinterest clone in Southeast Asia
February 11, 2012 by Terence LEE
Rocket Internet, a German company well-known for their ability to clone thriving businesses and execute it in other geographical markets, have launched a Pinterest clone called Pinspire, reported Daily Social.
Not exactly an inspiring name, but Rocket Internet is not known for being original either. What’s unique about them though, is how fast they are able to copy a business idea and get it up and running in no time.
Pinspire, which, like Pinterest, is an online bulletin board that enables users to bookmark and collect images from anywhere on the Internet, has been launched globally, including the Southeast Asian countries of Indonesia, Malaysia, Singapore, Philippines and Vietnam.
Their decision to copy Pinterest isn’t exactly a surprising choice. According to comScore, Pinterest is the fastest growing independent website in the US to hit ten million unique monthy unique visits.
This latest revelation sheds further light on Rocket Internet’s warpath in Southeast Asia. Last month, I broke the news that Rocket Internet has already launched a fashion e-commerce site called Zalora.com in Malaysia. The site has since launched in Singapore.
They are also going into the furniture and online food takeaway business.
Company: Rocket Internet
Rocket Internet is a Berlin headquartered company that is well-known for cloning successful online startups (usually from the US), replicating them elsewhere, and turning them into large, profitable businesses. It is active in Indonesia, Vietnam, Singapore, Malaysia, Philippines, Thailand, Australia, New Zealand, Myanmar, Taiwan, China, Hong Kong, South Korea, Japan, India, and Pakistan.
View profile: RocketInternet More articles: RocketInternetFind out more about SGE’s research arm: SGE Insights, providing customized in-depth research reports to help you navigate the business of technology in Asia.
About The Author
Terence LEE - Editor
Terence writes mainly about technology trends and startups in Asia. He believes in crafting smart content: Not just a regurgitation of text, but well thought-out pieces that serve the reader using a combination of data, design, narratives, analysis, and visual impact. His articles have been published on Venturebeat, Yahoo!, Straits Times, Today, and The Online Citizen. He also co-founded NewNation.sg, a satirical news site covering Singapore affairs. Engage him on LinkedIn and Twitter.
Read other posts by Terence LEE
Share this: