Foodpanda, Rocket Internet’s online food delivery service, debuts in Southeast Asia
March 26, 2012 by Terence LEE
Hot on the heels of the launch of Amazon-like website Lazada in Southeast Asia, Rocket Internet has today unveiled another one of its new ventures: An online food delivery service called Foodpanda, which is headquartered in Singapore but also available in Philippines, Thailand, Indonesia, and Malaysia.
While the Foodpanda website does not explicitly state that it is a Rocket Internet venture, the Germany-based company has long hinted that it would be launching a food delivery service through its job ads. A furniture business is purportedly in the works as well.
So here’s how the service works: Users key in their postal code, and browse the list of restaurants that deliver to the stated address. They can then place their order and check out. Cash-on-delivery is the only payment option that’s accepted for now.
Some of the restaurants it is partnering with include: Sarpino’s Pizza, Ramen Ten, and The Shepard’s Pie.
In Thailand, it will have to face down rivals as well, with Chef XP and Food by Phone as the incumbents.
Company: Rocket Internet
Rocket Internet is a Berlin headquartered company that is well-known for cloning successful online startups (usually from the US), replicating them elsewhere, and turning them into large, profitable businesses. It is active in Indonesia, Vietnam, Singapore, Malaysia, Philippines, Thailand, Australia, New Zealand, Myanmar, Taiwan, China, Hong Kong, South Korea, Japan, India, and Pakistan.View profile: RocketInternet More articles: RocketInternet
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About The Author
Terence LEE - Editor
Terence writes mainly about technology trends and startups in Asia. He believes in crafting smart content: Not just a regurgitation of text, but well thought-out pieces that serve the reader using a combination of data, design, narratives, analysis, and visual impact. His articles have been published on Venturebeat, Yahoo!, Straits Times, Today, and The Online Citizen. He also co-founded NewNation.sg, a satirical news site covering Singapore affairs. Engage him on LinkedIn and Twitter.Read other posts by Terence LEE