JigoCity, a porn publisher-owned daily deals site, retreats from parts of Asia

April 9, 2012 by     Email the Author

JigoCity, a daily deals site owned by Penthouse publisher FriendFinder Networks (yes, that FriendFinder), has announced that it will not offer deals anymore in Singapore, Hong Kong, Malaysia, and Australia.

Notices were put up on the various country sites yesterday stating how JigoCity is “consolidating operations” and will only remain operational in “select countries”. They appear to be doubling down on Taiwan and the rest of China.

The company has assured customers that existing deals will continue to be honored.

JigoCity’s market share in Singapore (and perhaps other cities) has reportedly been minuscule, and that could be a contributing factor to its withdrawal in these countries.

In September last year, JigoCity was acquired by FriendFinder Networks for approximately US$65M. They claimed to be generating a revenue of US$1.1M in August.

FriendFinder Networks owns a wide assortment of dating sites catering to different niches, including Indians, Italians, Christians and gays. They also own a wide variety of adult sites. All in all, the company says it has some 484 million users in over 200 countries.

Find out more about SGE’s research arm: SGE Insights, providing customized in-depth research reports to help you navigate the business of technology in Asia.

About The Author

Terence LEE
Terence LEE - Editor

Terence writes mainly about technology trends and startups in Asia. He believes in crafting smart content: Not just a regurgitation of text, but well thought-out pieces that serve the reader using a combination of data, design, narratives, analysis, and visual impact. His articles have been published on Venturebeat, Yahoo!, Straits Times, Today, and The Online Citizen. He also co-founded NewNation.sg, a satirical news site covering Singapore affairs. Engage him on LinkedIn and Twitter.

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