Remember is a living scrapbook for your family’s memories

While technology has enabled us to capture thousands of photos and upload them onto various social networks, they haven’t quite help us to make sense of these memories yet.

At least, that’s what one of the JFDI Bootcamp startups, Gradeful, had to share with us.

According to the team, social networks on mobile such as Path, Instagram and Facebook don’t cater well to families’ needs. The lack of privacy, fragmentation across devices and networks and a general sense of “okay, so I’ve taken a picture of my family, what’s next?” are some of the key pain points that parents face.

Que Remember, Gradeful’s mobile app that’s useful for families when it comes to curating memories. It acts as a scrapbook for all the moments you’ve recorded on your smartphone and helps you to create new memories by suggesting interesting, new activities to try together as a family. Once that’s done, you have a choice to upload them onto your Facebook timeline as a digital photo book and celebrate these memories with your loved ones.

The trio, former school teacher Adrian Tan (CEO), Chua Ruiwen (CTO) and Luther Goh (COO) aren’t new to startups. Having met through a mutual friend, they built SquareCrumbs, a mobile collaborative learning platform for the iPad that is currently used by major schools in Singapore.

For Adrian, the inspiration for Remember is the problem that he faces personally from raising his daughter.

“I have a 3-year old girl and like all parents would say, she is growing up too fast. I wanted an app that could consolidate all her pictures, videos, and text of the funny things she says in one place. I needed a place where I can share these memories,” he says.

“My wife has family photos of her own on her phone, and I had other family photos on mine. It was hard and tedious to share them privately in one single place. After speaking to over a hundred parents, we found that the majority of parents share the same problem as well. A recent article by Sumiko Tan in the Sunday Life has also validated our idea that people are seeking for our solution.”

While there may be stiff competition from other photo-sharing apps in the market, Remember differentiates itself by setting the context and making it fun for parents to curate, create and celebrate their memories.

The past 99 days haven’t been an easy ride for the team, who pivoted after Day 80 of the bootcamp.

“Pivoting is like a bad breakup. You feel that you wasted the previous 80 days but what it means is that you want to focus on building a better product. It also demonstrates that the team was not in love with an idea just because we came up with it, but with building a product that parents would really use and find helpful. The insights that we gained over the previous 80 days really helped us in crystallizing our current vision for Remember, ” he says.

Gradeful is currently polishing their app, Remember,  before its official launch across multiple mobile platforms and on the web. 

More coverage of JFDI-Innov8 Bootcamp here. The Bootcamp is a technology startup accelerator program in Singapore (part of the Global Accelerator Network) where participants build a prototype within 100 days. Demo Day is on 4th May, 2012.

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