Echelon 2012 essentials — your guide to Asia’s key tech startup event
June 4, 2012 by Terence LEE
Organized by tech blog e27 for the third year running, Echelon 2012 is a key startup launchpad in Asia with over 1,100 delegates in attendance and 50 startups exhibiting in the Marketplace. The two-day, double-track event, which will be held on 11th and 12th June, plays host to a list of distinguished speakers who will discuss the latest trends in Asia’s startup scene.
The conference will also feature a startup pitch competition, where 10 companies will take the stage to win the audience and the judges over — and hopefully secure their next round of investments. These finalists were selected from a series of Satellite events held around Asia earlier in the year.
In this page, you will find everything we have about the conference and the startups that are being showcased. Check back here often as we’ll constantly update it with more content.
The going ons
Day Two (12th June)
Day One (11th June)
The Echelon 2012 Launchpad finalists
Builk (Indonesia) wants to change the construction industry by offering an online management app for contractors. They face an interesting challenge as the industry has been slow to adopt technology. But they’re undaunted. Read more
DropMySite (Singapore) is a startup that isn’t afraid to roll the dice with its grand ideas. Their product, Dropmyemail, has massive traction and its founder, John Fearon, brims with brash confidence.
Six failed businesses on, Dropmyemail’s John Fearon says, “I’m amazing”
Singapore’s Dropmyemail snags senior Google exec
Buy And Sell Offline Media With EatAds.com
DropMySite lets you backup your website over the cloud
Gimmie (US) aims to revolutionize advertising by offering tangible rewards from brands that can be redeemed by mobile game players. Impressions and CPMs are so passe. Read more
Payroll Hero (Philippines) aims to make the tedious process of managing employee attendance both fun and social. After some beer sessions, the founders successfully got Lean Startup Eric Ries to be their mentor.
Perx (Singapore) has an influential backer: Facebook co-founder Eduardo Saverin. By merging the daily deals business model with the digital loyalty cards concept, they could take Asia by storm. Read more
Ragic (Taiwan) is a service that lets users make database apps using spreadsheets. They hope to carve a niche for themselves between pre-packaged solutions and customized software made by outsourced or in-house developers. Read more
More cool startups at Echelon
AtticTV (Malaysia) is taking on YouTube is a crazy idea, but co-founders Johnson Goh and Grey Ang are up for it. Their website essentially streams users a constant diet of music videos — it’s like watching MTV the old-school way. Read more
CityDomo (Taiwan) is an reviews website that lets users leave remarks for restaurants, retail stores, and more. The twist is that it rewards users for leaving reviews, and penalizes those that try to abuse the system. Read more
Evenpanda (Singapore) is doing an online activities marketplace that lets users sell experiences to customers. This lovechild of Airbnb and Pinterest was born in May.
RedMart (Singapore) is making supermarkets sexy again. It is an online store that stocks your daily essentials and delivers them to you.
ShopSpot (Thailand) is a promising, relatively young startup that has garnered 10,000 downloads within two months and generated strong investor interest. The JFDI Bootcamp alumnus has developed a mobile app that makes buying and selling really easy.
Flocations, ShopSpot get investment offers from SingTel Innov8, says fund’s new CEO
Mobile shopping app ShopSpot snags investment from Thai investors
Selling on Craigslist and eBay sucks; try ShopSpot instead
Lead up to the Main Event
5th June, 2012: 10 finalists for Echelon 2012 pitch competition announced
31st May, 2012: Strongest Lineup of Start-ups Ever at Echelon 2012
22nd March, 2012: Echelon 2012 Startup Marketplace open to applications
Find out more about SGE’s research arm: SGE Insights, providing customized in-depth research reports to help you navigate the business of technology in Asia.
About The Author
Terence LEE - Editor
Terence writes mainly about technology trends and startups in Asia. He believes in crafting smart content: Not just a regurgitation of text, but well thought-out pieces that serve the reader using a combination of data, design, narratives, analysis, and visual impact. His articles have been published on Venturebeat, Yahoo!, Straits Times, Today, and The Online Citizen. He also co-founded NewNation.sg, a satirical news site covering Singapore affairs. Engage him on LinkedIn and Twitter.Read other posts by Terence LEE