Strongest Lineup of Start-ups Ever at Echelon 2012

SINGAPORE, 31 May 2012 – e27 today announced its strongest ever line up of start-ups at the upcoming Echelon 2012 event, Asia’s leading tech start-up event which will be held in Singapore at the University Cultural Centre, National University of Singapore, on 11 and 12 June 2012.

This year’s conference, Echelon 2012 will feature 50 start-ups from 10 different countries.

Taking part in this years Echelon event are a diverse range of start-ups hailing from countries like Japan, Korea, India, Philippines, Vietnam, Indonesia, Thailand, Taiwan, Hong Kong, Malaysia and Singapore.

Such start-ups include:

Perx (Singapore) – an application that makes customer loyalty simple, secure, and smart (invested by Eduardo Saverin)

Between (Korea) – a private social networking service for couples

Beatrobo (Japan) – a social music community that allows you to discover music from friends and provides a robot avatar that contains your playlists.

Mobil9 (Malaysia) – an open, local and social app store for discovering and delivering mobile content.

A full list of the 50 start-ups featured at Echelon 2012 can be found at http://echelon.e27.sg/SG2012/pages/exhibition.php

Echelon is a conference that brings together a plethora of perspectives on tech entrepreneurship while providing a platform for emerging companies, industry experts, entrepreneurs and investors to connect and take action.

This year’s conference brings together a diverse range of speakers from Silicon Valley and Asia, focusing on key startups issues such as scaling and investments.

Kicking off Echelon 2012 is a keynote by David Kadavy, Author of “Design for Hackers”, who will share on “growth hacking”. This will be followed by a panel discussion on Startup Scaling that features panelists such as Brian Wong, Founder of Kiip, who was among the youngest to raise venture capital in Silicon Valley at age 20, John Fearon, Founder of Dropmysite, Bart Myers Senior Director at Rovi, and Cjin Cheng Co-founder of Cubie Messenger.

A full list of speakers can be found at http://echelon.e27.sg/SG2012/pages/speakers-Echelon2012.php

HIGHLIGHTS for Echelon 2012

Into its 3rd year, Echelon 2012 continues to inspire solid business practices amongst the start-up community. This year’s conference tackles issues in the next step of the start-up product life cycle, how elements such as design and gamification are bringing more diversity to start-up ideas and spotlighting the need for fostering more international collaborations across
the region.

A full list of the scheduled events can be found at
Day 1: http://echelon.e27.sg/SG2012/pages/agenda-main-day1.php
Day 2: http://echelon.e27.sg/SG2012/pages/agenda-main-day2.php

Echelon 2012 is proudly supported by Research in Motion, Global Brain Corporation, Microsoft, Amazon Web Services, DeNA, SingTel innov8, Lenovo, PlugandPlayTechCenter.com, NUS Enterprise, SPRING Singapore, Action Community for Entrepreneurship, and the Infocomm Development Authority of Singapore.

About Echelon 2012

Echelon 2012 is organized by e27, a media organisation focused on the Asian technology startup community.

Echelon 2012 aims to be the frontier of the Internet and web technology landscape, where the main focus is to bring together the top brass of the web technology industry from various parts of the start-up eco-system to facilitate discussion on hot topics in the web start-up scene.

For more information on the full line-up of speakers, please visit:

http://echelon.e27.sg/SG2012/.

For more information on e27, please visit:

http://e27.sg/.

e27 reserves the right to change the speakers and or timings without notice.

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