PlayMoolah launches Coin Catcher, its first iPad app
June 17, 2012 by Terence LEE
It teaches children about wants versus needs and identifying US coins. Accelerometer-based controls are used to test both cognition and dexterity in over 50 levels.
The launch was announced in a blog post.
PlayMoolah is a high-profile startup that publicly unveiled their web-based money management game for kids recently on 18th April, 2012. It has won a couple of competitions, most notably the Echelon 2011 Launchpad, and also the Innotribe Challenge in Singapore.
According to Forbes, they have raised a seed round from a group of angel investors in US and Singapore.
The idea for Coin Catcher was inspired by a moment when co-founder Lee Min Xuan discovered that young kids thought that Dimes (10 cents) were worth less than Nickels (5 cents) simply because they were smaller in size.
Since it was difficult to explain the difference between the value and the size of the coins, she thought that learning the concepts through gameplay would be much easier for the kids. The idea soon led to the development of Coin Catcher.
Check out the trailer:
PlayMoolah offers parents tools to teach their kids about money. Its approach involves getting children to learn through play and real-world decision-making. It utilizes a balanced curriculum that teaches kids to earn, spend, save, invest, and give.View profile: PlayMoolah More articles: PlayMoolah
Find out more about SGE’s research arm: SGE Insights, providing customized in-depth research reports to help you navigate the business of technology in Asia.
About The Author
Terence LEE - Editor
Terence writes mainly about technology trends and startups in Asia. He believes in crafting smart content: Not just a regurgitation of text, but well thought-out pieces that serve the reader using a combination of data, design, narratives, analysis, and visual impact. His articles have been published on Venturebeat, Yahoo!, Straits Times, Today, and The Online Citizen. He also co-founded NewNation.sg, a satirical news site covering Singapore affairs. Engage him on LinkedIn and Twitter.Read other posts by Terence LEE