SoLoMo Thursday: FALLACIES & INSIGHTS from Social Media Visualisations
June 25, 2012 by Stephanie SUTANTO
On Thursday, 28th June, the Co-founder & Head of Business Development at JamiQ Private Limited, Kelvin Quee, will give a talk on social media, sharing his opinions on the fallacies and insights on Social Media Visualisations.
With the increasing popularity of social media, how should you make full use of it? Have you spent unnecessarily on social media? Are you listening and responding to what netizens are saying about you? How do you intelligently manage your reputation online? Gain an advantage over others – effective social media monitoring allows brand managers and decision makers to transform mere metrics into real insights that your business needs for immediate, strategic (and often cost-sensitive) decision-making.
As hidden trends and relationships are unravelled, discover real-time buzz-trending, sentiment detection and influence scoring on your product or service. You will also learn about the fallacies and usefulness of data visualisation from a local-to-global perspective.
Kelvin Quee will share his thoughts about these issues and his personal experiences. Join Kelvin as he discusses the challenges of maximizing social media to suit your business needs.
The discussion topics are:
1) What is Social Media Visualisations and How it Works
2) Why Social Media Monitoring and Interpretation Matter to Marketing
and Communication Professionals
- Case Study: AirAsia
3) How to Understand and Visualise Relationships and Conversations
in Social Media
- Case Study: Singapore Telecommunication Companies
4) How to Identify and Visualise Topic Trends
- Case Study: Singapore General Elections 2011
Kelvin Quee Co-founder & Head of Business Development at JamiQ Private Limited
Kelvin had the foresight of co-founding JamiQ, helping businesses in the area of social media monitoring in the advent of social media’s Golden Age. Leading a team to educate businesses on how to listen, measure and gain insights from online conversations, JamiQ managed to amass an impressive portfolio of clients which include SingTel, United Overseas Bank (UOB), Sony, Cisco, Music Television (MTV) and various government agencies.
Kelvin cultivated an unbiased view in measuring the effectiveness of various media in marketing and communication efforts. Armed with a deep knowledge in financial audit (Kelvin graduated with a Bachelor’s Degree in Accountancy) and a focus on no-nonsense measurements and metrics, he will bring the much needed perspective on ROI, meaningful marketing and understanding of the relational real-time social web.
Date: Thursday, 28th June 2012
Time: 7:30PM – 9:00PM
Venue: Lucky 13, 111 Somerset Road #01-02 Singapore 238164
Pricing: S$15 (US$12) or S$20 (US$16) at the door. Your ticket includes one free drink of your choice.
Find out more about SGE’s research arm: SGE Insights, providing customized in-depth research reports to help you navigate the business of technology in Asia.
About The Author
Stephanie SUTANTO - Resident Contributing Writer
Stephanie is currently pursuing her undergraduate studies in the University of California, Los Angeles. She hopes to learn more about startups both in Los Angeles and in Southeast Asia, possibly starting one of her own in future. And yes, she prefers sashimi to chocolates and flowers any day. You can find her on LinkedIn and Twitter.Read other posts by Stephanie SUTANTO