Viki enters China by partnering with Renren, one of the country’s top social networks
July 16, 2012 by Terence LEE
In 56.com, a video sharing site owned by Renren, users will see a dedicated section for Viki content starting in August. It will be called VikiZone.
The ‘zone’ will broadcast hundreds of hours of Cartoon Network content, TNT dramas from the United States, and other global TV programs. The latest content will be made available a day after airing in the US.
Korean and Japanese videos will also be featured. The Singapore startup, which also has an office in San Francisco, has collaborated with Korean independent record label SM Entertainment to bring K-pop music videos and behind-the-scenes interviews to China. Partnering with Japanese licensors, Viki will also stream 50 classic Japanese titles to Renren and 56.com.
Since securing around US$20M in Series B funding and US$4.3M in Series A funding from prominent Silicon Valley VC firms like Greylock Partners and Andreesen Horowitz, Viki has embarked on a plan to secure more content and expand to more markets.
Viki’s partnership with Renren could provide a significant boost to the startup’s foray into China. Renren, being one of the most prominent social networks in the country, has a pre-IPO userbase of 31 million active monthly users (the figure, however, is mired with controversy).
The startup’s claim to fame is that the translations on the site are provided by an active community, sort of like a Wikipedia for video entertainment. In October 2011, it received about 8.5 million unique visitors and 36 million visits in one month — four times the traffic from the previous year.
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About The Author
Terence LEE - Editor
Terence writes mainly about technology trends and startups in Asia. He believes in crafting smart content: Not just a regurgitation of text, but well thought-out pieces that serve the reader using a combination of data, design, narratives, analysis, and visual impact. His articles have been published on Venturebeat, Yahoo!, Straits Times, Today, and The Online Citizen. He also co-founded NewNation.sg, a satirical news site covering Singapore affairs. Engage him on LinkedIn and Twitter.Read other posts by Terence LEE