SingTel’s Optus acquires Australian food review site Eatability for US$6.2M
July 26, 2012 by Terence LEE
Eatability was launched in 2003 by Celeste and Hui Ong. It is one of Australia’s leading restaurant review sites, containing more than 235,000 reviews and 37,000 restaurant listings.
This acquisition mirrors SingTel’s purchase of HungryGoWhere, Singapore’s foremost food portal, for US$9.4M in May.
The statement reads: ”The acquisition is central to Optus’ strategy of providing more localised digital content and services for the Australian market and will be a strong foundation for future transaction-based business and mobile services in the lifestyle category.”
Austin R. Bryan, vice president, Communities & Eco-systems at Group Digital L!fe, a division of Optus, said, “Over the last nine years, Eatability has established itself as a leading, trusted website for restaurant reviews and ratings and is a key Optus partner, providing content for our Optus Go Places mobile app.
With the acquisition, Eatability will extend its services to smartphones, introduce more personalization and contexually relevant content, and improve its user experience.
SingTel, a publicly-traded company in the Singapore stock exchange, is one of the largest telecommunications companies in the world. It has a total mobile subscriber base of 462 million users in 30th June 2011, up 11% from a year ago. It is now reinventing itself for the digital age.View profile: SingTel More articles: SingTel
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Terence LEE - Editor
Terence writes mainly about technology trends and startups in Asia. He believes in crafting smart content: Not just a regurgitation of text, but well thought-out pieces that serve the reader using a combination of data, design, narratives, analysis, and visual impact. His articles have been published on Venturebeat, Yahoo!, Straits Times, Today, and The Online Citizen. He also co-founded NewNation.sg, a satirical news site covering Singapore affairs. Engage him on LinkedIn and Twitter.Read other posts by Terence LEE