Facebook Studio aims to inspire marketers to run better social media campaigns

With more than 900 million monthly active users, Facebook has the potential to be a great marketing tool. The social network hopes to build on this potential through Facebook Studio, a platform that enables the marketing community to get inspiration on how to run their Facebook campaigns.

Marketers can upload their marketing campaigns, gain recognition for their efforts, and perhaps more importantly, be inspired by great examples across the world. Once campaigns are uploaded onto Facebook Studio, they can be shared and “liked”. As a result, marketers can gauge the popularity and reception a particular campaign has. One feature agencies will also find useful is the ability to credit multiple contributors for any single campaign.

Since its launch this year, Facebook Studio has reviewed over 750 pieces of work created by agencies and individuals worldwide. 75 or 10 percent of these submissions came from the Asia-Pacific region with Australia accounting for more than half of them. However, with approximately 80% of Facebook’s monthly active users coming from outside the U.S. and Canada, it is not surprising that Facebook is seeking to grow its presence in the Asian markets, and hopefully receive more submissions from the region. A team from Facebook Studio was recently in Singapore to connect with local agencies and promote its services.

Additionally, the inaugural Facebook Studio Awards was held this year to celebrate exemplary campaigns. A panel of experienced judges selected the winning campaigns for year 2012.

Here are some of the criteria judges used for the awards:

• Is the campaign social? Are people and social interactions at the core of the idea? Does it motivate people to share?
• Does it make full use of Facebook marketing products? Does the campaign take advantage of Facebook’s full potential?
• Does it integrate with other media? Is the Facebook idea part of a larger multimedia campaign?
• Does it scale? Is it easy for people to interact with and share your content?

Submissions are in the form of videos and as of now, only videos in English are accepted. Any foreign language submission requires English subtitles in order to be considered. Moreover, to ensure a more holistic and relevant judging process, Facebook Studio is considering having a panel judge from the Asia-Pacific region.

Asides from the awards, Facebook Studio has an educational feature called the Learning Lab that updates the public on the latest marketing techniques and skills. The modular courses allow individuals to rack up knowledge in three fields: Pages, Ads and Sponsored Stories, and Technology. While this interactive educational platform should in no way replace conventional certification courses, Learning Lab serves as a user-friendly and fun way of keeping up-to-date with Facebook’s latest marketing ideas and tips.

In an era where marketing strategies are increasingly social-centric, Facebook Studio serves the purpose of not only reinforcing its value of connecting millions of people, but also inviting people to believe in and increasingly turn to Facebook as a valuable tool to execute marketing campaigns.

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