Brandwashed Symposium – The Social Media Experiment: Building Up and Tearing Down Brands
August 16, 2012 by SGE
New York Times and Wall Street Journal-ranked best-selling author Martin Lindstrom will be conducting a one-day symposium in Singapore on 10 September 2012 at the Marina Bay Sands Convention Centre.
Lindstrom, a world-renowned marketing guru, was named one of the world’s 100 most influential people in 2009 by TIME magazine for his groundbreaking work on neuroscience and branding. His book, Buyology, was voted “pick of the year” by USA Today, and between 2008 and 2009, reached ten of the Top 10 best-seller lists in the U.S. and worldwide. He was also conferred the award of ‘Brand Builder of the Decade’ by the prestigious Chief Marketing Officer Asia organization.
Lindstrom will take the audience on an eye-opening journey into the mind of the consumer, exploring an entirely new dimension of consumer psychology, word-of-mouth advertising and social media, examining the effects of peer-pressure, brand nostalgia and much more. He will speak on what this means for brands and more importantly, how brands will need to adjust and respond to a world where it is the consumer and not the brand, which dictates ownership of the brand relationship and directly affects its lifetime value.
SGE will be giving away one ticket for this event. To stand a chance to win the ticket, follow the instructions over here.
Cassia Ballroom, Marina Bay Sands
10th September 2012
Tickets for the symposium are priced at S$998.00 with an early bird discounted price of S$899.00. An additional 5% group discount will apply for groups of 10 and more. Go to www.brandwashedsg.com for more information and ticket sales.
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Covering the Singapore and Southeast Asia startup and entrepreneurship scene since 2005.Read other posts by SGE