Frenzoo collaborates with Condé Nast to cross-promote games
August 21, 2012 by Terence LEE
Involved in the tie-up are Frenzoo’s fashion RPG title Style Me Girl, and Condé Nast’s Fashion Hazard, a USD 0.99 Temple Run-like, ‘endless runner’ game. Although Condé Nast is certainly better known for publishing magazines like Wired, GQ, and Vogue, the company has an Interactive Product Group that develops experimental, interactive products not affiliated to its existing brands.
The promotional activities will involve crossover storylines where Fashion Hazard will be introduced in Style Me Girl, which has garnered 1 million downloads within its first 2 weeks of launch. In Style Me Girl, users will be able to play 3 Fashion Hazard themed levels, where they will dress their avatars for Fashion Week parties, runway shows, and more.
In Fashion Hazard, gamers can receive themed extras and special achievements.
Frenzoo has raised USD 1M in May this year to develop its MeGirl line of games. Participants in that round include: Efficient Corporate, Siemer Ventures, K5 Ventures, Metaverse Services, and Ambient Sound Investments.
According to AngelList, other prominent investors include Darius Cheung, founder of tenCube (acquired by McAfee), Paul Santos, managing director of WaveMaker Labs, Jamie Lin, founding partner of appWorks Ventures, and Felix Lam, co-founder of Makible.
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Terence LEE - Editor
Terence writes mainly about technology trends and startups in Asia. He believes in crafting smart content: Not just a regurgitation of text, but well thought-out pieces that serve the reader using a combination of data, design, narratives, analysis, and visual impact. His articles have been published on Venturebeat, Yahoo!, Straits Times, Today, and The Online Citizen. He also co-founded NewNation.sg, a satirical news site covering Singapore affairs. Engage him on LinkedIn and Twitter.Read other posts by Terence LEE