NewsLoop hits 17,000 downloads on iPad, launches iPhone app
October 24, 2012 by Terence LEE
SingTel’s NewsLoop, a Flipboard-like news reader app for the iPad, is off to a strong start. Since its launch in July 2012, it has been downloaded 17,000 times and obtained strong reviews. For a time, it was also number 3 for free iPad apps in Singapore.
Now, it has just launched an iPhone app in the hopes of capturing more users in the country. The smartphone version of NewsLoop, optimized for the iPhone 5, has the following features:
- Synchronised profiles between iPad and iPhone
- Preview of hot topics on iPad and iPhone
- Add LinkedIn and Tumblr feeds
- Share articles via SMS
Given the smaller screen real estate, the iPhone version will have a tough time matching up with the user experience on the iPad. Returning users on average have spent 6 minutes on the tablet version.
SingTel is also working hard to bring the Newsloop app to Indonesia and Australia. It is currently reviewing content partners for both markets. Both countries are natural destinations for Newsloop, since SingTel owns Australia’s Optus and has a 35% stake in Indonesia’s Telkomsel.
It should be able to leverage on these subsidiaries and their understanding of the local markets to push the app out to even more iOS users. For now, 93% of Newsloop users are from Singapore.
SingTel, a publicly-traded company in the Singapore stock exchange, is one of the largest telecommunications companies in the world. It has a total mobile subscriber base of 462 million users in 30th June 2011, up 11% from a year ago. It is now reinventing itself for the digital age.View profile: SingTel More articles: SingTel
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About The Author
Terence LEE - Editor
Terence writes mainly about technology trends and startups in Asia. He believes in crafting smart content: Not just a regurgitation of text, but well thought-out pieces that serve the reader using a combination of data, design, narratives, analysis, and visual impact. His articles have been published on Venturebeat, Yahoo!, Straits Times, Today, and The Online Citizen. He also co-founded NewNation.sg, a satirical news site covering Singapore affairs. Engage him on LinkedIn and Twitter.Read other posts by Terence LEE