Between, a private social network for couples, hits 1.75 million downloads
November 12, 2012 by Terence LEE
Between, a mobile private social network for couples, has hit 1.75 million downloads. We last heard about the South Korean startup at Echelon 2012, where it announced a tally of 700,000 downloads, out of which 60% were active users.
These figures certainly indicate an impressive growth rate for the app, which more than doubled in downloads after just 5 months. According to Edward Lee, co-founder of Between, the app has managed to convert 80% of downloads into users, while maintaining its 60% active user rate. That would mean the app has about 840k monthly active users — giving Between reason to be optimistic.
Beyond this milestone, Edward also told SGE through email that they are exploring ways to monetize, starting with the launch of in-app purchases in early December. Users will be able to purchase virtual sticker sets — essentially animated emoticons — through a store. The startup will release some of these emoticons to users for free from this week.
In-app purchases are also being explored by LoveByte, a similar service developed in Singapore. On that app, users can download an entire set of emotions for SGD1.28.
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About The Author
Terence LEE - Editor
Terence writes mainly about technology trends and startups in Asia. He believes in crafting smart content: Not just a regurgitation of text, but well thought-out pieces that serve the reader using a combination of data, design, narratives, analysis, and visual impact. His articles have been published on Venturebeat, Yahoo!, Straits Times, Today, and The Online Citizen. He also co-founded NewNation.sg, a satirical news site covering Singapore affairs. Engage him on LinkedIn and Twitter.Read other posts by Terence LEE