PlayMoolah launches Moolah It, a mobile wishlist for kids
January 9, 2013 by Terence LEE
PlayMoolah, a Singapore startup that uses technology to teach kids about money, has today launched a new mobile app called Moolah It. The app is essentially a wishlist for kids, designed to help them learn about budgeting, prioritization, and impulse control.
Available on the iOS, the app allows parents and guardians to set up multiple accounts for their kids, nephews, and nieces. When out shopping, children can then use it to snap pictures of what they want to buy eventually. The app follows whether the kids are on track to hit their targets.
As with all of PlayMoolah’s products, adults are an active and integral part of the activity, which facilitates bonding between parent and child.
The company expects to launch a pipeline of products in 2013. The new apps are expected to complement its flagship product PlayMoolah, a virtual world where kids can play games and learn about personal finance. It also launched a mobile app called Coin Catcher last year, which helps children learn about needs versus wants, as well as identify coins.
Company: PlayMoolah
PlayMoolah offers parents tools to teach their kids about money. Its approach involves getting children to learn through play and real-world decision-making. It utilizes a balanced curriculum that teaches kids to earn, spend, save, invest, and give.
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About The Author
Terence LEE - Editor
Terence writes mainly about technology trends and startups in Asia. He believes in crafting smart content: Not just a regurgitation of text, but well thought-out pieces that serve the reader using a combination of data, design, narratives, analysis, and visual impact. His articles have been published on Venturebeat, Yahoo!, Straits Times, Today, and The Online Citizen. He also co-founded NewNation.sg, a satirical news site covering Singapore affairs. Engage him on LinkedIn and Twitter.
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