DoctorPage could hit USD500k monthly revenue this year with 1-2% visitor conversion

Updated on 6 March at 8.30pm Singapore time

DoctorPage, a Singapore-based online platform for booking doctors, has reached a milestone with 1,500 health practitioners now available  for appointments. That’s more than 10 percent of its list of 12,500 doctors — an achievement that the company says strengthens “its market leader position in Singapore”.

Not all of its 1,500 doctors are available for instant booking however, as the majority of them prefer to have DoctorPage input the appointment booking into a proprietary CRM system that is accessible by the doctor. To make these bookings, users would have to call DoctorPage’s concierge service.

While it has certainly excelled on the supply side of the equation, the real sign of its well-being lies on the demand side. Whether consumers are using the platform to find and book doctors will determine if health practitioners will continue to pay a monthly subscription fee to use its real time booking system.

DoctorPage has not disclosed how much it is charging doctors per month, we can make an educated guess by looking at ZocDoc’s practices. According to The New York Times, doctors pay ZocDoc USD250 a month to use its service.

So, assuming that DoctorPage is charging the same rate — and its possible that it is charging at a much cheaper rate compared to ZocDoc — we can expect it to be making USD375k a month right now, which is not a bad figure considering that it only launched in September last year. DoctorPage has confirmed that all 1,500 doctors are paying customers at this point.

On the question of whether visitors are using the platform, I estimate that between 3,000 to 6,000 users are making appointments on the platform every month, based on the figures of 300,000 unique visitors per month with a 1-2 percent conversion rate supplied by the company. The platform is available as a mobile app as well.

What’s unknown is how much of this growth is organic, since DoctorPage appears to be relying a lot in online advertising to drive traffic. Its Facebook Page seems rather active too — it seems that people are generally receptive towards health related content marketing.

These statistics certainly paint DoctorPage to be in the pink of health, and it does show that Singapore consumers are receptive to the business concept. This could bode well for competitors like DocDoc and TabADoctor.

With Asia experiencing a Series A crunch, startups that generate revenue from the get-go are more likely to succeed as the income enables it to jump from early stage financing to Series B and beyond.

Companies like DoctorPage and GameMaki — which are generating revenue early — could provide blueprints for startup success in Asia.

Note: DoctorPage had said that it has added 1,500 ‘bookable’ medical practitioners to the website. However, it clarifies that ‘bookable’ does not just refer to direct online bookings, but also other methods of making an appointment — either by calling DoctorPage’s concierge service or liaising directly with the doctor. The clarification has been reflected in the article.

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