Sprooki expands to Australia; app giving ‘double-digit’ conversion rates for purchases
March 7, 2013 by Terence LEE
Sprooki, a location-based marketing platform for retailers and shopping malls, has announced today that it will be expanding to Australia. Andrew Lockwood, founder of PostClick, has been appointed the startup’s representative partner in the country.
Since launching in Singapore last year, Sprooki has road tested its app with over 80 retail brands and malls. It also signed its first customer — Singapore shopping mall 313@Somerset — and sealed a deal with startup YFind to integrate indoor positioning services into Sprooki.
It had also raised USD0.48M from Get2Volume and the Singapore government’s National Research Foundation.
Andrew will bring his experience in media and online advertising to the team. His ad network startup PostClick was previously acquired by Komli Media. The Australian expansion seems natural for the startup since it is founded by two Australians — Claire Mula and Michael Gethen.
Commenting on conversion rates for Sprooki’s clients, Claire says that Sprooki is seeing “double-digit” conversion rates from viewing of a coupon to purchase.
“Views” in this case refers to customers opening the app to read the details of the promotion after receiving an in-location alert. It’s somewhat analogous to “open rates” in email marketing.
According to Claire, this conversion rate exceeds that of email marketing and online advertising.
Find out more about SGE’s research arm: SGE Insights, providing customized in-depth research reports to help you navigate the business of technology in Asia.
About The Author
Terence LEE - Editor
Terence writes mainly about technology trends and startups in Asia. He believes in crafting smart content: Not just a regurgitation of text, but well thought-out pieces that serve the reader using a combination of data, design, narratives, analysis, and visual impact. His articles have been published on Venturebeat, Yahoo!, Straits Times, Today, and The Online Citizen. He also co-founded NewNation.sg, a satirical news site covering Singapore affairs. Engage him on LinkedIn and Twitter.Read other posts by Terence LEE