Joyce HUANG - Contributing Writer
Joyce is on the founding team of Singapore Geek Girls, a local initiative that serves as a platform for females to connect, share, contribute, mentor and learn from each other. She is currently learning how to code so that she can stop bugging developers. You are more than welcome to teach her.
The writer's posts
At 23 years old, Elfaine Tan has accomplished multiple feats. As winner of Shell’s LiveWIRE “Most Promising Enterprise Award” in 2009 and having been named one of Her World Magazine’s 50 “Most Inspiring Women Under 40″, Elfaine is the proud founder of The Sample Store (formerly known as Fr3b.com), an on-line store that distributes and sells samples.
(Photo: Elfaine, far left, with her The Sample Store team)
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Filed under Featured, Interviews, Retail, WebTags: Elfaine Tan, Elim Chew, Female Entrepreneurs, nanz chong komo, shell livewire, Steve Jobs, the sample store, tyra banks, women entrepreneurs

Gillian Tan started her own company with $10,000, a mini video camera and an old Macbook. Today, what was previously a one-woman-show has since evolved to be one of Singapore’s most creative and successful production companies.
She is founder of Munkysuperstar Pictures and manages Singapore-based clicknetwork.tv, an online video network that offers hip, fun, and edgy entertainment programming.
Finding her way into the industry
Gillian is living proof that you just need to start doing what you want to do.
Before moving back to Singapore, she focused on producing television commercials in the broadcasting department of an agency in San Francisco called TBWA\Chiat\Day.
She explains, “I had applied to some companies when I first moved back to Singapore but didn’t get anything, so being impatient and impulsive, I decided to start my own company.” Read more
Filed under Featured, Interviews, Media, WebTags: bored in bikinis, channel 5, ClickNetwork.tv, eye for a guy, Female Entrepreneurs, Gillian Tan, girls out loud, munkysuperstar pictures, numbnuts, women entrepreneurs, Xiaxue

Women entrepreneurs gathered recently at a female-only event co-organised by SGE, Women 2.0 and PlayMoolah. Photo credit: Isaac Timothy T
Female entrepreneurship has been tirelessly discussed and explored by the academic and business worlds. Notably, scholars such as Vivek Wadhwa (who is currently at the School of Information at UC-Berkeley) have researched and shown that there are no inherent differences between male and female entrepreneurs. Read more

While some may find it strange to see grandpas and grandmas waving Wii joysticks around with exuberated excitement in the middle of a crowded shopping mall, this is no surprise at St Games, a video games care located at the Cathay. Read more
Look beyond the Kebab-serving and Shisha-smoking restaurants that crowd Bali Lane and you will find a slice of Singaporean identity that’s been misplaced for the longest time – local music.
Located at 24 Bali Lane, Straits Records is both a record label and retail space that prides itself on promoting the underground music scene in Singapore. The place reveals a different side of our sunny island, where music lovers can escape from the monotony of their daily lives, to share ideas about their passion for music and immerse themselves in an alternative lifestyle.
Promoting local music to audiences
Wan, the down-to-earth and wise soul running Straits Records, works together with a collective of music lovers to provide a platform for local bands to showcase their music and performances. On their CD racks you will find all genres of music, but Straits champions local and regional music and carries more than 60% of it in their inventory. This is a clear departure from other music stores in Singapore, which typically carry 90% of international music with bits and pieces of local artistes. Read more
Doinky Doodles stands out against the dark folds of Bali Lane with its bright colours and imaginative murals. Stepping into the store, you find plenty of handmade items carefully crafted and made from scratch by owner Weng Pixin (aka Xin).
Set up in May 2008, Doinky Doodles showcases Handmade Art that has been creatively made from an assortment of earth friendly recycled fabrics. The result is original, nifty and fun pieces of art that visitors will find hard to resist.
Xin’s aim of setting up Doinky Doodles is to let people connect easily with art by making it more affordable and handy to use, as opposed to the classic notion of only owning pieces that are sold in galleries. Read more
Filed under Entrepreneurs, Featured, RetailTags: art, Female Entrepreneurs, Martell, Martell The Ultimate Start-Up Space, must-visit, The Ultimate Start-Up Space, The Ultimate StartUp Space, woman entrepreneur, women entrepreneurs, women entrepreneurship
Online payment service provider PayPal and Asian carrier Singapore Airlines announced that customers in the US, Singapore and five other Asia Pacific countries and territories can now pay for their tickets via their PayPal account on singaporeair.com. Read more
The Pigeonhole always has a pleasant surprise in store for you.

The Pigeonhole @ Duxton Road
Looking in through its glass panels and doors, those walking along 52 & 53 Duxton Road may be a little confused about what this place does. A creative space lovingly fitted with bookshelves, eclectic furniture and painted with a scarlet floor, the Pigeonhole is a cosy cafe that attracts visitors with more than its aromatic espressos and delectable desserts. Read more

Meet Tan Siok Siok – Singaporean filmmaker and entrepreneur who has a deep passion for great storytelling in the age of real time web. Siok’s journey with the rise of social media is one peppered with adventure, excitement and great inspiration. Having recently completed three well-received screenings of her latest film, Twittamentary (documentary on microblogging service Twitter), we chat with Siok about her recent accomplishments of being an acclaimed filmmaker and founder and CEO of online video network Kinetic ONE. Read more
Filed under Featured, Interviews, WebTags: entrepreneurship in China, Female Entrepreneurs, NiuRenKu, Siok Siok, Twittamentary, videos, woman entrepreneur, women entrepreneurs, women entrepreneurship