What You Should Know About Facebook’s Brilliant Trojan Horse
April 23, 2010 by Kien M LEE
The folks who work at Facebook are a smart bunch. They realize that in order for their ads to be effective and their ad platform to be more value-driving, they need to allow corporations to more intelligently target their userbase.
What better way than to get someone else to do it for them?
What better way, than to coax other corporations to spend their marketing and development dollars to build a system for users to “like” their products and hence populate each Facebook user’s profile with more information about the kinds of products and news items that they like? Read more
