Larissa is a fresh graduate who has a love for the irreverent and outré. She is highly fascinated by culture, thought processes and human nature in general.
The campaign aimed to provide a platform for entrepreneurs to share their ideas about how best to use The 760 sq ft Ultimate Start-Up Space in Clarke Quay and ultimately reward them by providing additional support and funding to turn their ideas into reality.
The Martell VSOP Ultimate Start-up campaign was partly inspired by the exploits of its founder, Jean Martell,
who arrived from Jersey in 1715 and founded the House of Martell in France at the age of 21.
We want to hear your thoughts about the campaign and hope that you can share them by completing our survey.
As a token of appreciation, 3 readers who complete the survey will receive a bottle of Martell VSOP. Read more
On the 3rd of July, Lady Gaga made Facebook history when she beat President Obama to becoming the first living person to acquire 10 Million fans on her fan page.
How did Lady Gaga become such as huge pop culture phenonmenon within such a short span? The answer lies in her innate understand of social media which is evident in the way she communicates with her fans.
Here are 5 lesssons which from the brand which has got people going Gaga Ooh La La!Read more
Contributing to the spate of recent acquisitions in the local start-up scene, Singapore headquartered mobile payment company, TransferTo, has recently announced an additional USD 38 million investment by global payments and security specialist, Ingenico. Read more
Most businesses recognize that establishing an online presence is important. However, simply having an online presence is insufficient.
Businesses should view going online as an opportunity to extend their brand conversation. When used effectively, your online channels can function to help you communicate directly with your customers. Read more
Thinking of quitting your job to become a full time entrepreneur so that you can be your own boss? Longing to escape the dull drudgery of work and unfairness of being under someone who gets rich on your hard work?
When you become your own boss, here are the glorious days that await you.
Whilst most compete on the basis of their unique flavours and the “health benefits” of their products, few recognized that the ability to survive the increasingly crowded scene lies in their ability to build a strong culture around their brand.
Here, SGE speaks to Lee Li Ping, founder on three month old fro yo cafe, Sogurt, on how she has begun laying the foundations towards building a strong culture around her fro yo. Read more
Just 3 weeks prior, on the 25th of June, many around the world gathered to mark the one year death anniversary of the legendary singer who was the self-styled “King of Pop”. Whatever mud his name may have been dragged through in recent years because of his personal and very public eccentricities, what is undeniable is this: Michael Jackson was and continues to be a highly successful brand that has revolutionized the music industry in ways that no one has come close to doing in recent years.
So what’s all this talk about Michael Jackson again? Well, his succcessful singing career can teach us valuable lessons on brand management. Here are 3 key lessons that we oursevles have learnt. Read more
With the rapid acceleration of the mobile internet, one might naturally wonder whether or not this would spell the eventual death of SMS. Of course, the key word here being eventual since SMS still has its own place and use especially in the developing world. Read more
In line with their Rise Above campaign, Martell VSOP introduced The Ultimate Start-Up Space (TUSS) in January. 
Contributing to the spate of 
Most businesses recognize that establishing an online presence is important. However, simply having an online presence is insufficient.
Thinking of 
By my own count, there were at least 9 new entrants to the local fro yo (
Just yesterday, 
Just 3 weeks prior, on the 25th of June, many around the world gathered to
With the rapid acceleration of the mobile internet, one might naturally wonder whether or not this would spell the eventual death of SMS. Of course, the key word here being eventual since SMS still has its own place and use especially in the developing world. 
