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GLOBAL MARKETING GURU MARTIN LINDSTROM TO SPEAK IN SINGAPORE
Bestselling brand expert to unveil how consumers are ‘brandwashed’ to buy
Singapore – 25 June, 2012 – New York Times and Wall Street Journal-ranked best-selling author Martin Lindstrom will be conducting a one-day symposium in Singapore on 10 September 2012 at the Marina Bay Sands Convention Centre.
Lindstrom, a world-renowned marketing guru, was named one of the world’s 100 most influential people in 2009 by TIME magazine for his groundbreaking work on neuroscience and branding. His book, Buyology, was voted “pick of the year” by USA Today, and between 2008 and 2009, reached ten of the Top 10 best-seller lists in the U.S. and worldwide. He was also conferred the award of ‘Brand Builder of the Decade’ by the prestigious Chief Marketing Officer Asia organization.
His latest publication, Brandwashed, is the first book that he has written for the consumer. It turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to persuade consumers to hand over their hard-earned dollars.
Lindstrom will take the audience on an eye-opening journey into the mind of the consumer, exploring an entirely new dimension of consumer psychology, word-of-mouth advertising and social media, examining the effects of peer-pressure, brand nostalgia and much more. He will speak on what this means for brands and more importantly, how brands will need to adjust and respond to a world where it is the consumer and not the brand, which dictates ownership of the brand relationship and directly affects its lifetime value.
Martin Lindstrom, who will be presenting his Brandwashed Symposium in Singapore for the first time, says, “I am very excited about the upcoming symposium. Singapore has a sophisticated consumer base and is attracting an increasing number of global companies to operate their regional marketing functions here. It is also great to hear from both groups what their observations are about the marketing scene in Asia.”
The one-day symposium is presented by boutique management consulting and executive search firm Reed Hamilton. Charles Hamilton Ferguson, founding partner at Reed Hamilton commented, “Martin coming to Singapore is one of the most exciting business and brand events this year. Companies here are learning that branding is one of the most important parts of growing their business and we are sure that with his dynamic, motivational style, Martin will inspire a whole new way of thinking about marketing.”
Tickets for the symposium are priced at S$998.00 with an early bird discounted price (before 31 July 2012) of S$899.00. An additional 5% group discount will apply for groups of 10 and more. Go to www.brandwashedsg.com for more information and ticket sales.
Cassia Ballroom, Marina Bay Sands
10th September 2012
About Martin Lindstrom
Martin Lindstrom is a 2009 recipient of TIME Magazine’s “World’s 100 Most Influential People” and author of Buyology—Truth and Lies About Why We Buy (Doubleday, New York), a New York Times and Wall Street Journal best–seller. A prolific traveler, Lindstrom is on the road 300 days annually dispensing his brand of wisdom to top executives of McDonald’s Corporation, Procter & Gamble, PepsiCo, Microsoft Corporation, The Walt Disney Company and GlaxoSmithKline, amongst others. His personal global audience is estimated at over a million people. Lindstrom has and continues to feature in the Wall Street Journal, Newsweek, TIME, The Economist, New York Times, BusinessWeek, The Washington Post, USA Today, Fast Company, and numerous other publications. His book, BRAND Sense, was acclaimed by the Wall Street Journal as “…one of the five best marketing books ever published.” Lindstrom’s latest book, Buyology, has been translated into more than 30 languages. More at martinlindstrom.com
About Reed Hamilton
Reed Hamilton is a boutique management consulting and executive search firm based in Singapore. They are experts in talent management for various industry segments; they understand business and the challenges in sourcing high-calibre talent in the dynamic fast growth markets of Asia. Reed Hamilton’s primary practices are financial services and operations, life sciences, fast growth markets and advisory services. Visit http://www.reedhamilton.com/ for more.
For any media enquiries, please contact:
Tjan Hui Shi (+65 6592 0559; firstname.lastname@example.org)
Tan Sue Yen (+65 6592 0560; email@example.com)
SINGAPORE, 31 May 2012 – e27 today announced its strongest ever line up of start-ups at the upcoming Echelon 2012 event, Asia’s leading tech start-up event which will be held in Singapore at the University Cultural Centre, National University of Singapore, on 11 and 12 June 2012.
This year’s conference, Echelon 2012 will feature 50 start-ups from 10 different countries.
Taking part in this years Echelon event are a diverse range of start-ups hailing from countries like Japan, Korea, India, Philippines, Vietnam, Indonesia, Thailand, Taiwan, Hong Kong, Malaysia and Singapore. Read more
Amplified through The Social Star Awards 2013 – the world’s first-ever multi-genre global awards show celebrating the biggest stars on social media – to be staged at Singapore’s Marina Bay Sands, and The Singapore Social – a 2 day international A-list multi-artist music extravaganza to be staged at Gardens by the Bay
Singapore – 31 May 2012 – All The Worlds Entertainment, along with its subsidiary Digitales, today announced the launch of starcount (www.starcount.com) – the world’s first and largest global, digital platform for social entertainment charts. starcount aims to provide the most extensive range of charts on the planet and be the definitive measure of social media popularity for fans, talent, media and brands alike.
starcount – the world’s global entertainment charts at your fingertips
starcount aggregates public information from the top 11 global social networks to showcase and celebrate the most unique and popular people in the world of social media across all genres. These networks are: Facebook, Renren, Twitter, Tencent Weibo, Sina Weibo, YouTube, Youku, mixi, Vkontakte, Google+ and Orkut. Supported by the Infocomm Development Authority of Singapore (IDA) and Interactive Digital Media Programme Office (IDMPO), starcount, with its proprietary data system, was developed to serve as the benchmark for popularity across geographies and cultures – the ultimate digital platform for discovering trends and rising stars in social entertainment.
Drew Thomson, co-CEO of All The Worlds Entertainment, said: “starcount is the first of its kind, a truly global measure of popularity. Not only are the starcount charts a unique, dynamic measure of popularity every day, starcount is the world’s first ‘discovery engine’ that constantly seeks to entertain through introducing you to popular worldwide social stars and the latest content that you would have never otherwise known about.”
Thomson adds: “Never before has it been possible to meaningfully compare stars across the spectrum of entertainment, until now. A starcount score will allow fans to uniquely compare stars’ global popularity. It also dynamically aggregates the social media activity of every person in the charts to give fans one place to keep up to date with the social buzz from around the world. In our view, no one else on the planet is able to chart global popularity across such a wide range of genres and people; for this reason, we can say that starcount is the global authority on social popularity.”
Andrew Khaw, Senior Director (Industry Development) of IDA said: “starcount is the first to combine entertainment ratings, the emerging influence of social media and the power of analytics to bring new insights related to the popularity of celebrities and brands. We are pleased that Digitales has chosen Singapore as the global hub for its innovative service. Leveraging on IDA’s Digital Marketplace Programme (DMP), Digitales has an ideal digital platform to reach new markets in Asia. Among other objectives, DMP aims to enable the management and monetisation of digital assets in and through Singapore.”
Regarding the global launch of starcount taking place in Singapore, Thien Kwee Eng, Executive Director, Lifestyle Programme Office, Singapore Economic Development Board (EDB) added: “starcount’s portal and analytics will allow global brands to gather insights on their Asian consumers, and more effectively build their Asian strategies from Singapore. We warmly welcome starcount’s service and setup in Singapore, and believe that Singapore’s pro-business environment, vibrant entertainment scene, and base of brand owners will help starcount tap into Asia’s growth opportunities.”
The Social Star Awards comes to Singapore
starcount is also very proud to present The Social Star Awards – a globally telecast event, which will be the most glamorous red carpet affair ever to be staged in Asia. This event will honour and reward the world’s biggest international superstars in social media from a plethora of categories ranging from music, movies, fashion, computer gaming, TV and sports.
The Social Star Awards is supported by the Singapore Tourism Board (STB) with founding partners Marina Bay Sands along with Economic Development Board (EDB) and the Infocomm Development Authority (IDA). BBC Worldwide has been appointed as the distributor for The Social Star Awards and The Singapore Social. The inaugural Social Star Awards will take place on the 31stof May 2013.
Paul Morrison, co-CEO of All The Worlds Entertainment said: “We will create a huge global media event weekend from Singapore attracting multi-genre A-list superstar talent, the entertainment industry and adoring fans from around the world. The show will be produced by the same team who created the pioneering F1 Rocks event in Singapore, who are also producing the London 2012 opening ceremony and who make The Victoria’s Secret Fashion Shows in the USA.”
Morrison added: “We’ve cherry picked the best talent in the world to create what we believe will pioneer the evolution of the awards show genre and throw a glamorous party the likes of which Singapore has never seen. The iconic and visually stunning Marina Bay Sands is the perfect location and founding partner for our show.”
“Social media is a borderless platform that connects celebrities and fans from around the world. Marina Bay Sands is proud to partner with All The Worlds Entertainment to bring the first ever Social Star Awards to Singapore. As Marina Bay Sands has become the venue of choice for many visiting celebrities, we feel that we provide a natural home for this inaugural event,” says Mark Juliano, Senior Vice President and CCO of Marina Bay Sands.
“We are excited that All The Worlds Entertainment is launching an innovative entertainment property from Singapore. In our efforts to actively refresh and create new products and experiences, the integration of traditional formats of entertainment with digital enablers pushes Singapore forward as Asia’s leading marketplace and lifestyle hub for unique and forward-thinking entertainment concepts,” says Aw Kah Peng, Chief Executive, Singapore Tourism Board.
The Singapore Social
starcount is all about “bringing social to live.” Hot on the heels of The Social Star Awards, starcount has also announced The Singapore Social, a 2-day music extravaganza hosted at Gardens by the Bay in Singapore on the 1st and 2nd of June 2013. The music festival will feature the top music stars of social media from around the world and will be streamed live on social media feeds and broadcast globally on TV.
“The Singapore Social at Gardens by the Bay is a wonderful opportunity to bring the world closer through nature, technology and music. As Singapore’s newest national garden, the Gardens by the Bay celebrates our cultural and natural heritage though carefully crafted gardens that combine intelligent and iconic infrastructure with an amazing array of tropical garden plants from the wealth of biodiversity from the tropical plant kingdom at our disposal.”
“We are therefore most happy to host South East Asia’s largest A-list multi-artist concert series bringing together the biggest music stars from around the world,” said Dr Kiat Tan, CEO of Gardens by the Bay.
starcount is a unique and innovative social entertainment business made up of four elements:
· www.starcount.com – Uniquely aggregating multi-genre social media to deliver a real-time score of celebrity and brands measuring popularity and fan engagement; and recognises, celebrates and charts the Superstars (and rising stars) of social media;
· The Social Awards – The people’s choice awards show, which re-defines the award show genre, creating truly interactive A-list content;
· starcount Live – Year-round events in key strategic locations championing the existing and emerging stars of social media across all genres. The first live event being The Singapore Social music event in June 2013;
· starcount2 – Unique global insights and measures for both consumers and brands across multiple genres and social media platforms. Aggregation of social media data and trends creates opportunities for content and analysis.
starcount is a Singapore based company with offices in Singapore and in London.
About All The Worlds Entertainment (ATWE Pte Ltd)
ATWE is a unique social entertainment business with the capability and skill sets to create and deliver world-leading social entertainment platforms. ATWE is pioneering the fusion of the main entertainment genres – music, sports, fashion, film, TV, gaming, and bringing together the digital and live environments to create unique properties across the world.
ATWE puts creativity at the centre of everything we do, from the development of our branded entertainment platforms through to the commercial structures we adopt with clients and partners. Peter Kenyon, the former CEO of both Manchester United FC and Chelsea FC is a Non-Executive Director of ATWE Pte Ltd.
ATWE is a Singapore-based company with offices in Singapore and in London.
About Infocomm Development Authority of Singapore (IDA)
The Infocomm Development Authority of Singapore (IDA) is committed to growing Singapore into a dynamic global infocomm hub. IDA uses an integrated approach to developing infocommunications in Singapore. This involves nurturing a competitive telecoms market as well as a conducive business environment with programmes and schemes for both local and international companies. For more information, visit www.ida.gov.sg.
About the Singapore Tourism Board (STB)
The Singapore Tourism Board (STB) is a leading economic development agency in tourism, one of Singapore’s key service sectors. Known for partnership, innovation and excellence, STB champions tourism, making it a key economic driver for Singapore. The STB aims to differentiate and market Singapore as a must-visit destination offering a concentration of user-centric and enriching experiences through the “YourSingapore” brand. For more information, please visit www.stb.gov.sg or www.yoursingapore.com.
About Marina Bay Sands Pte Ltd
Marina Bay Sands is the leading business, leisure and entertainment destination in Asia. It features large and flexible convention and exhibition facilities, 2,560 hotel rooms and suites, the rooftop Sands SkyPark, the best shopping mall in Asia, world-class celebrity chef restaurants and an outdoor event plaza. Its two theaters showcase a range of leading entertainment performances including world-renowned Broadway shows. Completing the line-up of attractions is the ArtScience Museum at Marina Bay Sands which plays host to permanent and marquee exhibitions. For more information, please visit www.marinabaysands.com.
About Gardens by the Bay
An integral part of Singapore’s “City in a Garden” vision, Gardens by the Bay spans a total of 101 hectares of prime land at the heart of Singapore’s new downtown – Marina Bay. Comprising three waterfront gardens – Bay South, Bay East and Bay Central – Gardens by the Bay will be a showcase of horticulture and garden artistry that will bring the world of plants to Singapore and present Singapore to the World. Bay South, the largest at 54 hectares, will officially open on 29 June 2012.
Gardens by the Bay was started as a project by the National Parks Board. It has since grown to become an independent organisation responsible for developing and managing what will be Asia’s foremost garden destination.
For more information, visit www.gardensbythebay.org.sg.
Singapore, March 29, 2012 – First Meta (www.firstmeta.com) announced today that it has secured SGD 588,000.00 in growth capital from Silicon Valley based technology business accelerator Plug and Play Tech Center, and Singapore’s National Research Foundation. First Meta currently provides a web-based exchange for users to buy, sell, and trade virtual currencies for real money across multiple games and virtual worlds. The Company has deep expertise in the virtual goods space. First Meta was the first provider of ATMs and Credit Cards inside the popular virtual world Second Life, and their existing exchange was built to provide users with further liquidity.
“Consumers are being bombarded with virtual currency today like we’ve never seen before. We get them from games, websites and reward programs. Soon most of us will have 5 or 10 different types of online currency. You likely have a handful already. First Meta provides a safe environment for you to mange and trade these goods; we work closely with game publishers and other issuers of currency to offer a sanctioned environment for trading” says CEO Autumn Radtke who joined First Meta in January. The company, which already has stable revenue, is using the newly secured capital to build the next generation of its virtual goods exchange and expand support to new platforms.
Virtual Currency trading is somewhat similar to forex trading and it’s already a large business in Asia. “We believe as gaming becomes more mainstream so will secondary trading. We’re here to help the new generation of game companies and currency issuers participate in revenue and avoid the black market fraud problems associated with unsanctioned trading.”
“First Meta is in a fast growing and exciting industry and we are looking forward to working with the team to succeed in Asia and beyond”, added Jupe Tan, VP International Operations of Plug and Play Tech Center and Director of Plug and Play Singapore.
First Meta a Singapore based technology company was founded in 2007 with the goal of providing virtual financial
services to end users of games and virtual worlds.
About Plug and Play Tech Center:
Plug and Play Tech Center officially commenced its Singapore operations in March 2010 with the goal of
accelerating entrepreneurial companies, increasing their access to the dynamic resources of Silicon Valley and
increasing the chances of commercial success.
About National Research Foundation:
The National Research Foundation (NRF), set up on 1 January 2006 as a department under the Prime Minister’s
Office, seeks to strengthen Singapore’s R&D capabilities, encourage greater innovation and nurture the growth of
technology-based enterprises in Singapore.
For more information please contact
Business Development Manager
Plug and Play Singapore
SINGAPORE – New local venture foodpanda launches its online food delivery website on Monday, March 26, 2012.
Striving to bring the best food delivery platform to Asia, foodpanda introduces a convenient food ordering service for their customers that provides a great variety of culinary choices online. “Our belief is that ordering food online should be fuss-free, fast and fun”, said Rico Wyder, one of foodpanda’s co-founders. Customers enter their postcode, find their favorite restaurant near them and with just a few effortless clicks, foodpanda helps them to easily order food over the internet.
Consumers spend a large portion of their time online and business owners want to leverage on the increasing influence of social media and online platforms. “We definitely expect an increase in customer numbers from the cooperation with foodpanda”, said Jacky Stevens, restaurant owner of Picotin Bistro. Stevens believes the “online delivery service will be enthusiastically embraced” by their customers as their hectic lives can take the leisure out of dining at restaurant premises. Echoing similar sentiments is E.P. Podisingho, owner of Kraze Burger. “Without a doubt, the exposure from foodpanda’s online ordering website will increase my business revenue,” said Podisingho.
The launch of foodpanda’s online delivery service will include 51 restaurants and firstly focus on customers in the Central Business District area. Customers will soon be spoilt for choices with island-wide coverage and a greater variety of restaurant choices.
Look us up at:
foodpanda is a start-up company headquartered in Singapore with operations in the Philippines, Indonesia, Thailand and Malaysia. We believe that ordering food online should be easy, fast and definitely fun! We wanted something simpler, so we made it.
For more information please contact:
FOR IMMEDIATE RELEASE
- Simple plug-in device turns smartphones and tablets into credit/debit card terminals
- End-to-end solution provides bank-level authentication for banks, merchants and consumers
SINGAPORE, 22 March, 2012 – A new mobile payment platform which will revolutionise cashless payments for consumers, businesses and the banking industry around the world was launched today in Singapore.
Swiff, which was developed by SCCP Payment Services, will create a new global standard for secure and instantaneous cashless payments between individuals, merchants and banks, using mobile phones and tablets as credit/debit card terminals. Swiff already works on iPhone, iPod, iPad, Android and BlackBerry devices and will soon be available on Windows-based mobile devices.
Swiff is the world’s first complete end-to-end solution which provides the same high level of security as existing chip-and-pin debit cards, with the benefits of being completely mobile. A “beta” version used by merchants in select locations across Singapore since June 2011 has verified the technology, which is now being launched worldwide.
“Mobile payments in Asia Pacific are projected to rise to US$267.8 billion by 2016, backed by the rapid acceptance of mobile banking services across the region,” said Jerome Cle, Co-founder and CEO of SCCP Payment Services. “There is a high demand in the market for mobile payment solutions which seamlessly plug into any existing eco-system of banks, merchants and customers. Today, Swiff is unique in its ability to do so.” Read more
The National Infocomm Awards (NIA) 2012, co-organised by the Infocomm Development Authority of Singapore (IDA) and Singapore infocomm Technology Federation (SiTF), is now open for nominations. All organisations and companies in Singapore are invited to submit their entries at the NIA website www.nia.sg starting today till 30 June 2012.
“In today’s digital landscape where technology and trends move rapidly, innovation is a key enabler and strong competitive advantage for both public and private organisations. The National Infocomm Awards aims to recognise the spirit of innovation through the development or adoption of infocomm products, services or solutions in Singapore. Through the inspiring success stories of the winners, we hope that more organisations will continue to pursue innovative ideas in infocomm,” said Mr Ronnie Tay, CEO, IDA and co-chairman of NIA 2012 Steering Committee.
Now into its sixth year, this biennial series of national-level awards is launched once again in search of the next set of infocomm champions. The Most Innovative Use of Infocomm Technology award category recognises the innovative use of technology among public and private organisations, including small and medium enterprises (SMEs). Nominees will be evaluated based on their effective use of technology to enhance productivity or competitiveness.
The Most Innovative Infocomm Product/Service award category rewards companies in Singapore which have pushed the boundaries of technology to develop innovative infocomm products and services that benefit their customers. Entries are judged based on the product’s innovativeness and use of emerging or advanced technology. Winners of NIA 2012 will be honoured at a gala dinner to be held in October 2012.
“The NIA is a well-received award in the industry that helps to create awareness on the importance of infocomm innovation in business growth and success. SiTF is fully supportive of this prestigious award as it celebrates the best in infocomm,” said Mr Eddie Chau, Chairman, SiTF and co-chairman of the NIA 2012 Steering Committee.
Since 2002, the NIA recognition has helped organisations and companies establish a brand name for themselves and make successful forays into the overseas markets. Please refer to Annex A for the quotes from NIA 2010 winners.
ISSUED BY CORPORATE AND MARKETING COMMUNICATION DIVISION
INFOCOMM DEVELOPMENT AUTHORITY OF SINGAPORE
Annex A: Quotes from winners of NIA 2010
Annex B: Former winners of NIA
About Infocomm Development Authority of Singapore (IDA)
The Infocomm Development Authority of Singapore (IDA) is committed to growing Singapore into a dynamic global infocomm hub. IDA uses an integrated approach to developing infocommunications in Singapore. This involves nurturing a competitive telecoms market as well as a conducive business environment with programmes and schemes for both local and international companies. For more news and information, visit www.ida.gov.sg.
About Singapore Infocomm Technology Federation (SiTF)
Singapore infocomm Technology Federation (SiTF) is Singapore infocomm industry association, which brings corporate members ranging from local startups to establish MNCs. SiTF works with various stakeholders in the ICT industry to address ICT-related issues and to promote emerging technologies in areas such as Digital Media, Cloud Computing, Green IT, Wireless, Security and Governance.
SiTF’s charter is to serve as the voice of the Singapore infocomm industry and to provide members with opportunities to increase their market presence and business reach. Among the key events initiated by SiTF are the SiTF Golf Classic, SiTF Awards, SITEX and Asia Pacific ICT Summit (APICTS). The key initiatives by SiTF include MatchiT, 123JumpStart, SiTF Academy and administering the ‘Infocomm Singapore’ brand.
For more information on SiTF, please visit www.sitf.org.sg.
For media clarifications, please contact:
Teresa Tan (Ms)
Assistant Manager, Corporate and Marketing Communication
Infocomm Development Authority of Singapore
Tel: +65 6211 1745
Cheam Gim Chng (Ms)
Manager, Marketing & Sponsorship
Singapore infocomm Technology Federation (SiTF)
Tel: +65 6325 9812
Countering conventional wisdom, new commissioned research from IDC predicts the cloud will generate nearly 14 million new jobs worldwide by 2015.
Singapore — March 15, 2012 — Microsoft Singapore today shared insights from a commissioned research from analyst firm IDC indicating that cloud computing is expected to create over 12,000 new cloud-related jobs in Singapore by 2015. While IT spending is expected to grow by just 16% over the next four years, Singapore is expected to show a 30.6% growth in cloud-generated jobs. This compares to growth of the total Singapore workforce of 12%1 during the same four-year period.
Cloud computing is currently a key focus for Singaporean businesses looking to increasing IT’s agility to support business growth and lower capital costs. The research points to Singapore enterprises of all types and sizes accelerating the adoption of cloud infrastructure and services in the next few years.
“As a global business hub, Singapore is a strategic market for cloud adoption. Microsoft helps many multinational companies based in Singapore, that increasing look to the cloud solutions to grow and optimize their operations,” said John Fernandes, Chief Operating Officer, Microsoft Singapore. “This increase in cloud usage In turn, this creates technology new job opportunities within the country.”
The IDC research also shows that cloud computing will create nearly 14 million new jobs globally by 2015. IDC’s research predicts revenues from cloud innovation could reach $1.1 trillion per year by 2015, which, combined with cloud efficiencies, will drive significant organizational reinvestment and job growth.
“For most organizations, cloud computing should be a no-brainer, given its ability to increase IT innovation and flexibility, lower capital costs, and help generate revenues that are multiples of spending,” said John F. Gantz, chief research officer and senior vice president at IDC. “A common misperception is cloud computing is a job eliminator, but in truth it will be a job creator — a major one. And job growth will occur across continents and throughout organizations of all sizes because emerging markets, small cities and small businesses have the same access to cloud benefits as large enterprises or developed nations.”
The report also indicates specific industries will generate job growth at different rates, and that public cloud investments will drive faster job growth than private cloud investments. The report also notes governments can influence the number of jobs created by cloud computing within individual countries. More information, including the full report, is available at http://www.microsoft.com/presspass/features/2012/mar12/03-05CloudComputingJobs.mspx.
Microsoft is delivering a set of solutions to drive the cloud’s growing future. The company offers full public and private cloud solutions for consumers and organizations of all sizes. These enable customers to reap the benefits of cloud computing — from connecting and sharing for consumers, to lowering costs and realizing new technical or strategic opportunities for organizations. More information on Microsoft cloud solutions is available at http://www.microsoft.com/en-us/cloud/default.aspx?fbid=92ndoVValL4.
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.
IN.FOM for Microsoft Singapore
Wong Voal Voal