Singapore Entrepreneurs

After giving us an introduction to Online Customer Acqusition: SEM and Contextual Advertising, Bing (Director, Product Management & Marketing of Kriyari Inc) returns with a post on Click Fraud, in response to a request for the topic. Read on for some suggestions as to how to prevent click fraud. [ Read More ]

It’s time for Back to Basics. No, not clothing fashions…Online Customer Acquisition that is. Bing, (Director, Product Management & Marketing of Kriyari Inc) our new contributor debuts here at SGE with an introduction to Search Engine Marketing and Contextual Advertising (the by-now standard way of gaining revenue - read: AdWords/AdSense). Here are some topics you can expect to be covered over the course of the next several months: Affiliate Marketing, Display Ad Networks, Incentive Promotion, E-mail Marketing, List Management, Lead Generation, Co-registration, Search Engine Optimization, New Media Guerilla Marketing, Lifetime Value of Customer, Ad Copy, Creative, Landing Pages, Metrics and Reporting. Phew! [ Read More ]

There never seems to be an end to the number of new startups or new ideas floating around. Resident contributor DesignTranslator looks at how to encourage innovation as priority in an organization. So instead of wondering how and why you didn’t think of that first, take the ability to do so in your hands. [ Read More ]

Resident contributor, Ian Timothy picks up on the war going on amongst online classifieds sites and provides an analysis on why and how the proverbial success, Craigslist has succeeded and how one in Singapore might be able to do the same. [ Read More ]

Some say “customer is king (or queen)” - but how do you actually make your customer feel so? Resident contributor, Ian Timothy, uses a personal anecdote to illustrate the importance of customer relationship management and what it entails. [ Read More ]

After having put forth his case for a market gap in the hotels vertical, resident contributor Ian Timothy delves deeper into this vertical and offers a more targeted analysis as to how to make a web 2.0 Singapore hotels search site work.
[ Read More ]

Continue resident contributor, Cobalt Paladin’s story of his take of the Art Of The Start: Part 1 with Part 2. He shares his personal experiences in trying to get customers near the beginning of his entrepreneurial venture. [ Read More ]

Recently, Ian Timothy wrote an analysis of a gap in market need which current solutions have failed to provide for: online search for hotel accommodation in Singapore. Inspired by that entry, our other resident contributor, Der Shing, offers some interesting questions on how the metasearch framework can be extended to online advertising as a whole. [ Read More ]

Resident contributor Ian Timothy returns with an analysis of a gap in market need which current solutions have failed to provide for: online search for hotel accommodation in Singapore. Singaporeans may not feel the pain, but our many tourists do. Eager entrepreneurs searching for an idea, take up Ian’s suggestion?
[ Read More ]

There has been a lot of activity in the online world from SPH, who recently started Mocca (an EBay clone) and ST701 (a search engine clone). Our resident contributor, Der Shing, one of our resident contributors and co-founder of JobsFactory, provides an overview about how the online classified battles are heating up in Singapore. [ Read More ]