3 New Social Media Tools that Startups should know about

Recently, we introduced a set of 6 social media tools which start-ups should be tapping on in dealing with PR, marketing and branding issues. One advantage is that a start-up being nimble and quick, can find applications on social media tools that can distribute, share and gather feedback on their products and services in a very quick rate. Given that social media is a ever-changing landscape all over the world, and the buzz that are ongoing from twitter lists, enterprise microblogging via Yammer to google wave, we decide to give you a list of three new social media tools (or feature in existing social media tools) that you should know about. Read more

Do You Think Differently?

An old 1997 Apple ad from the Think Different campaign. Read more

Facebook and Twitter for Businesses

Recently, together with Wall Street Journal Asia and GoTo Webinar, Ogilvy 360 Digital Influence: Asia Digital Map presented two interesting webinars that focus on helping businesses particularly brands on how to use Facebook and Twitter for business. For start-ups who most likely not have the marketing budgets until they receive proper investments to scale up, this may be a good reference for the founders to think about how to utilize these new social media tools for their own businesses. Read more

King Kong and App Distribution

Fresh from receiving updates on Nokia’s Ovi app store in Kuala Lumpur last week, this geek is now hearing about the launch of the Intel Atom Developer Program (IADP) in the Intel Developer Forum 2009 in San Francisco. An Intel netbook app store will be launched soon in conjuction with IADP.

From the initial groan of hearing about more app stores, this geek concludes that app stores should be the way forward as we move towards the attention economy. To quote something I heard at Nokia One Connected World conference in Kuala Lumpur last week, “if content is King, then distribution is King Kong!”

Well, our dear friend “King Kong” has to evolve as distribution models have changed drastically in this day and age. As compared to developers trying to market and distribute their apps all by themselves with limited resources, they can now Read more

6 Essential Social Media Tools for Start-Ups

If you are starting up a new company that primarily goes from business to consumer, without a big budget in marketing or PR, your best chance for getting your message across will be via social media. Most start-ups or major corporations which adopt social media tools to market and engage their customers in Southeast Asia, are essentially in the IT, fast moving consumer goods (FMCG – for example, mobile phones, computers and gadgets) or online media space. Specifically in this article, we want to focus essentially on the start-ups space and offer 6 essential social media tools that a start-up will need. Read more

Entrepreneurs Can Change The World

An inspirational video by the team at Grasshopper. Read more

Magnify Your Unexpected Publicity Stunts

Physically seen by 50 people, virtually watched by 1.7 million viewers. That’s the power of social media. Watch this publicity stunt by a television station in Belgium meant to search for their lead in an upcoming programme on The Sound of Music. Read more

How To Handle Negative Media Coverage

Local entrepreneur, Leonard Lin has been making waves with his very popular game, BattleStations and has even been interviewed twice by us. Recently, he suffered a possible case of media coverage gone wrong. Read more

5 Reasons Why You Should Start A Blog Before Doing A Startup

Undecided whether you should follow the blogging trend? Or have you already blindly jumped onto the blogging bandwagon but unsure as to why you should continue? Read on for some tips from our resident contributor, Aaron Chua. Read more

New Poll: Will You Enter The Dating Industry?

To start rounding up the series on The Business Of Love. We have a new poll up! (View results of the previous poll: Will you consider using a dating agency?) Read more

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