Getting media coverage for your app or startup can be a pain in the neck. It requires a lot of research, plenty of hobnobbing with journalists and bloggers, and too much heartbreak: All that relationship building could be for naught as the publication might on a whim decide that your app is too boring.
Peterpings, a new web app that launched yesterday, promises to make getting press coverage a lot earlier. Developed by Jon Yongfook’s 24-12, the same Singapore company behind online marketplace Tinytrunk and fashion social network #OOTDX, Peterpings lets users craft an email from a template, and at a click of a button, ‘ping’ all 170 websites at one go. Read more
NoiseStreet is running this game at 313@Somerset. Photo: NoiseStreet
For two years, the founders of NoiseStreet were unable to cause even a whimper.
Bhagaban Behera and Abhineet Yadav, who were among the first batch of Founder Institute Singapore graduates, incorporated the company in August 2010, fervent in their belief that they could disrupt outdoor advertising by adding interactivity and merging it with the digital world.
But things started to go wrong really fast.
They were unable to find any traction for a combination of reasons. According to Bhagaban, their product wasn’t polished, and Internet access wasn’t yet widespread in commercial locations like shopping malls and retail stores.
“Also, smartphones then weren’t really smart and the technology we used wasn’t scalable,” the CEO added. Read more
Internet videos are a fast growing segment of content on the web. As such, for startups, videos can either be a source of revenue or a medium to spread your message. This infographic gives a quick glimpse at the state of online videos today, and how it is set to grow. It is produced by fewStones, a web services firm that offers video production and marketing. Read more
This article was republished with permission from blankanvas, the personal blog of Pat Law. Pat is the founder of GOODSTUPH, a social media agency in Singapore.
GOODSTUPH has passed its two-year mark without needing Government’s funding* nor a bank loan. It has kept steadily in the black from Day One.
Along the way, we gave birth to two other babies; GOOD Stories – a creative platform that brings the best stories forward and has often seen a 100% attendance rate event after event, and Another Good Thing, a social laboratory that produces creative solutions that make life better (an example is SocialKit).
I think it’s safe to say, by some 30 brands we manage and market, that we’re not your typical douchebag of a social media agency.
I’d be the first to admit that whilst I was comfortable churning strategic plans and campaign ideas, running an agency was an unfamiliar domain I had yet to visit then. I’ve witnessed some of the greatest creative minds fall when they went independent. So yes, the fear was inevitable.
There were certain values and processes I integrated into running GOODSTUPH, which I thought, might be useful for the budding entrepreneur reading this. Enjoy the following at your own peril. Here are the 10 things you need to know about running a start-up: Read more
Branding is often labelled an art. But Martin Lindstrom, a branding guru who has consulted for clients like Microsoft, Visa, Disney, and supermodel Tyra Banks, wants to make it a science.
To do it, he is relying on findings from his research, which cuts across neuroscience and psychology and draws data from focus groups, customer surveys, fMRI scans, and social experiments. He has even lived in the homes of consumers just to get into their minds.
The result is a set of intriguing findings encapsulated in his latest book, Brandwashed. He was in Singapore’s Marina Bay Sands on 10th September to share his insights to an audience of marketing managers, brand consultants, and entrepreneurs.
Martin is as polished and genuine a speaker as they come. Yes, some critics have noted (here and here) that he tends to overstate the significance of his research findings. But I found his presentations thought-provoking, engaging, and memorable. Here, I will summarize his key points and relate them to entrepreneurship. Read more
Amobee, a US-based digital advertising company owned by SingTel, has launched today PULSE Create, an ad maker platform that lets advertisers and publishers create 3D and rich media mobile ad campaigns. The tool will be made available to all advertisers and agencies.
PULSE Create is integrated with Amobee‘s ad serving and yield optimization platform, called PULSE for Publishers. This gives publishers the ability to track the performance of rich media ads served on their sites or apps. Ads generated by the rich media ads creator will be MRAID-compliant. Read more
With the advent of social media, consumers could be having a bigger say about your company’s brand than ever before, and they’re doing a better job of popularizing your brand better than your marketers do. These are just some insights from Martin Lindstrom, a branding guru and author who has worked with clients like Microsoft, Ericsson, Visa, Mercedes-Benz, and Disney.
Present in Singapore for a one-day Brandwashed Symposium happening on 10th September, the 2009 recipient of TIME Magazine’s ‘World’s 100 Most Influential People’ will share more on how the branding landscape is changing with the times and how marketers and entrepreneurs can take advantage of the latest trends in consumer behavior and technology.
His thoughts on consumer psychology are gleaned from a $3 million global research study, which involved multiple neuroscience studies, a 3 month long ‘reality show’ experiment, hundreds of focus group interviews, and thousands of consumer interviews.
We took the opportunity to ask him some questions related to marketing and branding, and here’s what he has to say. Read more
Australia’s industry watchdog Advertising Standards Bureau has ruled that it considers Facebook brand pages and the comments in it to be forms of advertising, stemming from a complaint about sexist, obscene, and racist comments on the Smirnoff Facebook page.
This landmark ruling means the ASB believes brands are responsible for the content written by their fans on branded Facebook pages, and must comply with industry self-regulatory codes and therefore consumer protection laws.
In its ruling, the ASB said: “The board considered that the Facebook site of an advertiser is a marketing communication tool over which the advertiser has a reasonable degree of control and could be considered to draw the attention of a segment of the public to a product in a manner calculated to promote or oppose directly or indirectly that product. Read more
If an award were to be handed out to the most avid online video watchers in Asia-Pacific, the Japanese would receive it. That’s according to comScore‘s video measurement tool Video Metrix, which revealed that Japanese Internet users watch 242.5 videos a month on average, or a staggering 8 videos a day.
Hong Kongers are a miserable second with 180.7 videos a month, while Singaporeans, in third place, can only manage a measly 158.1. The global average is 159.4, or just over 5 videos a day. Why the Japanese consume so many videos is a very big mystery to me, which begs the question of: What exactly are they watching? Read more
Like real life, every friend on Facebook plays a different role. There’s the Talkative One, the Quiet Admirer, the Agony Aunt, the Winger, and of course, the Partner (Facebook doesn’t allow for Partners, sorry).
SocialKit, a web app from the folks at GoodStuph, a Singapore-based “badass” social media marketing company, finds out who these people are on your social media social life, and more. Read more