5 Lessons In Leveraging The Social Media By Lady Gaga

On the 3rd of July, Lady Gaga made Facebook history when she beat President Obama to becoming the first living person to acquire 10 Million fans on her fan page.

Lady Gaga, with her army of over 5 million Twitter followers and more than 13.1 million Facebook fans, can move products and now brands are courting her to do just that.

How did Lady Gaga become such as huge pop culture phenonmenon within such a short span? The answer lies in her innate understand of social media which is evident in the way she communicates with her fans.

Here are 5 lesssons which from the brand which has got people going Gaga Ooh La La! Read more

Local Celebrity Bloggers Show How To Win Over Online Fans

Most businesses recognize that establishing an online presence is important. However, simply having an online presence is insufficient.

Businesses should view going online as an opportunity to extend their brand conversation. When used effectively, your online channels can function to help you communicate directly with your customers. Read more

Dude, Where’s My Fro Yo?

By my own count, there were at least 9 new entrants to the local fro yo (frozen yogurt) scene in the past three years.

New entrants include Fruezen Yoguz, Frolick and Yoguru, Berrylite, Sogurt, Yigloo, Red Mango, OiO and even J. Co doughnuts has jumped onto the bandwagon with J.Cool.

Whilst most compete on the basis of their unique flavours and the “health benefits” of their products, few recognized that the ability to survive the increasingly crowded scene lies in their ability to build a strong culture around their brand.

Here, SGE speaks to Lee Li Ping, founder on three month old fro yo cafe, Sogurt, on how she has begun laying the foundations towards building a strong culture around her fro yo. Read more

3 Lessons In Brand Management From Michael Jackson

Just 3 weeks prior, on the 25th of June, many around the world gathered to mark the one year death anniversary of the legendary singer who was the self-styled “King of Pop”. Whatever mud his name may have been dragged through in recent years because of his personal and very public eccentricities, what is undeniable is this: Michael Jackson was and continues to be a highly successful brand that has revolutionized the music industry in ways that no one has come close to doing in recent years.

Michael Jackson, the brand, also remains highly lucrative after his death. Billboard magazine estimates that Michael Jackson’s estate raised approximately $1 billion (£670 million) since his death one year ago.

So what’s all this talk about Michael Jackson again? Well, his succcessful singing career can teach us valuable lessons on brand management. Here are 3 key lessons that we oursevles have learnt. Read more

3 New Social Media Tools that Startups should know about

Recently, we introduced a set of 6 social media tools which start-ups should be tapping on in dealing with PR, marketing and branding issues. One advantage is that a start-up being nimble and quick, can find applications on social media tools that can distribute, share and gather feedback on their products and services in a very quick rate. Given that social media is a ever-changing landscape all over the world, and the buzz that are ongoing from twitter lists, enterprise microblogging via Yammer to google wave, we decide to give you a list of three new social media tools (or feature in existing social media tools) that you should know about. Read more

Do You Think Differently?

An old 1997 Apple ad from the Think Different campaign. Read more

Facebook and Twitter for Businesses

Recently, together with Wall Street Journal Asia and GoTo Webinar, Ogilvy 360 Digital Influence: Asia Digital Map presented two interesting webinars that focus on helping businesses particularly brands on how to use Facebook and Twitter for business. For start-ups who most likely not have the marketing budgets until they receive proper investments to scale up, this may be a good reference for the founders to think about how to utilize these new social media tools for their own businesses. Read more

King Kong and App Distribution

Fresh from receiving updates on Nokia’s Ovi app store in Kuala Lumpur last week, this geek is now hearing about the launch of the Intel Atom Developer Program (IADP) in the Intel Developer Forum 2009 in San Francisco. An Intel netbook app store will be launched soon in conjuction with IADP.

From the initial groan of hearing about more app stores, this geek concludes that app stores should be the way forward as we move towards the attention economy. To quote something I heard at Nokia One Connected World conference in Kuala Lumpur last week, “if content is King, then distribution is King Kong!”

Well, our dear friend “King Kong” has to evolve as distribution models have changed drastically in this day and age. As compared to developers trying to market and distribute their apps all by themselves with limited resources, they can now Read more

6 Essential Social Media Tools for Start-Ups

If you are starting up a new company that primarily goes from business to consumer, without a big budget in marketing or PR, your best chance for getting your message across will be via social media. Most start-ups or major corporations which adopt social media tools to market and engage their customers in Southeast Asia, are essentially in the IT, fast moving consumer goods (FMCG – for example, mobile phones, computers and gadgets) or online media space. Specifically in this article, we want to focus essentially on the start-ups space and offer 6 essential social media tools that a start-up will need. Read more

Entrepreneurs Can Change The World

An inspirational video by the team at Grasshopper. Read more

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