Singapore Entrepreneurs

Hope that you have enjoyed a happy National Day. How did the marketing campaign for our NDP go this year? Good or Bad? Of course, our resident contributor, Bjorn Lee offers his views about the marketing and branding campaign of this National Day 2006. [ Read More ]

Business Week, together with InterBrand, has recently announced their top 100 brands. Here is what our resident contributor, Wannapreneur thinks about the top 100 brands and give his analysis why they are there. [ Read More ]

Beginning our first leg in RJC with a talk on branding, entitled A Brand Paints a Thousand Words, we share with you our thoughts on the presentation of the talk and event from the presenter’s point of view. The talk was held in Raffles Junior College yesterday (11 July 2006). This SG Entrepreneurs (SGE)-E27 jointly organized lecture circuit is the first of our social outreach to junior colleges and polytechnics in Singapore. [ Read More ]

Think that your overly-friendly (read: crude) profiles online are just for friends? Not if you consider the wide-ranging accessibility of the internet these days. Read on to find out how you’re actually broadcasting your entire life to the whole world. [ Read More ]

Can Singaporean companies brand? Yes, they can and here is an example of a successful Singapore brand. [ Read More ]

A few days back, I came across an interesting post by Jack Yan entitled “New media’s next battle with old media“. The catalyst for this short post is reading Justin’s “Straits Times Stomp.com.sg Launches! A Short Review“. The dots start to connect again and perhaps, it might be of interest to put some thought onto the subject. [ Read More ]

Of course, everyone is in World Cup 2006 fever at the moment. The scores, the players, the teams and the sponsors are moving across worldwide on your TV screen. We want to examine how an interesting ad from Adidas in this event taps into different marketing strategies. [ Read More ]

Some random musings about the recent controversial NUS Business School Ad from a marketing viewpoint. [ Read More ]

How do you let others know what your business is doing? [ Read More ]

The new marketing wave of Web 2.0. [ Read More ]