With more than 900 million monthly active users, Facebook has the potential to be a great marketing tool. The social network hopes to build on this potential through Facebook Studio, a platform that enables the marketing community to get inspiration on how to run their Facebook campaigns.
Marketers can upload their marketing campaigns, gain recognition for their efforts, and perhaps more importantly, be inspired by great examples across the world. Once campaigns are uploaded onto Facebook Studio, they can be shared and “liked”. As a result, marketers can gauge the popularity and reception a particular campaign has. One feature agencies will also find useful is the ability to credit multiple contributors for any single campaign. Read more
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A study revealing insights on Singapore’s online ad spend from January to December 2011 has been released earlier this week, and while it reveals that the online ad market has grown significantly year-on-year, online ad spend as a percentage of total spend is only at 8%, much lower than other mature markets.
The Singapore Online Advertising Revenue Report was jointly commissioned by the Media Development Authority (MDA) and the IAB SE Asia, Singapore Chapter. It was compiled by PricewaterhouseCoopers. Read more
Using the wrong colors for your brand might turn customers away, according to this infographic. As such, picking the right color is of great importance not just to how people perceive your brand. It also impacts your bottom line. Another interesting tidbit: Red and blue are apparently the most popular colors among the world’s top 100 brands. I wish the creator of the infographic would be more forthcoming about the sources of its data though. Read more
Businesses must be aware of a fundamental truth about many social networks: They are built for people, not brands.
Creating a business profile page on Facebook serves no purpose if you can’t attract people to it with a compelling social media strategy. And that requires a lot of resources and patience.
As such, B2B businesses that don’t interest consumers are better off looking elsewhere. Cyfler might be one destination.
In essence, Cyfler is a B2B social network based in Singapore that connects one company to another. It sets itself apart from Facebook and LinkedIn by being designed from the ground up to help B2B companies get customers.
Putting it another way, it’s a web billboard (think Craigslist, but more visual) with social network features tacked on.
You can be sure that whenever a social network becomes successful, people will try to make money off it. Twitter is a very good example.
Of late, all sorts of people have been gaming the social network. For instance, using Twitter bots to artificially boost the number of Twitter followers, as what US Presidential nominee Newt Gingrich allegedly did.
Which was why I approached Gushcloud with some skepticism.
Gushcloud is a Singapore-based startup that, in a nutshell, rewards its users to perform certain tasks promoted by marketers: Tweeting or sharing on Facebook about a product, writing a blog post, or completing a survey. In this way, it’s similar to ChurpChurp. Read more
The adoption of green practices among entrepreneurs could become the new black in 2012. With natural resources dwindling, the quest for more sustainable business practices that generate profits will remain a pressing issue for years to come.
In addition, as more consumers are willing to spend more on green products, the boon to an organization’s profitability can be substantial. As such, companies know that taking the plunge into green business practices is necessary to add to their company’s overall value.
Green Future Solutions, a Singapore-based business that promotes environmental awareness and action, provides consultancy services to help SMEs reduce costs, increase revenue, and become more sustainable. Read more
QR codes have taken off in a big way in the marketing world lately, and PayPal is the latest to get in on this craze.
Just recently, they launched a pilot program in Singapore’s train stations to allow locals to purchase Valentine’s Day gifts at discount using QR codes, reported AllThingsD.
To purchase a gift, commuters would need to download a QR code reader on their mobile phones to scan the right spot on the poster. They will be brought to a webpage where they can purchase the product using PayPal. The experiment is being run on 15 subway stations in Singapore. Read more
Depending on who you speak to, QR codes are either a passing fad or the next big thing. I believe it’s somewhere in the middle.
QR codes are beginning to enter the mainstream in Singapore, driven by the mass adoption and usage of smartphones, and I expect this trend to continue in 2012.
But while critics might argue that NFC technology will supplant QR codes, I wholeheartedly disagree. Although NFC trials are slated to start in Singapore this year, I’d wager that mainstream adoption is at least one year away (depending on whether the iPhone 5 adopts NFC). It’s likely that QR codes will remain the de facto bridge between outdoor and digital marketing for some time. Read more
Recently, comScore, a leader in digital business analytics, has released a report documenting the key social media trends for 2011. What is clear is that social networking sites have become one of the main channels for businesses to engage existing customers and win over new ones. So, it’s important that entrepreneurs keep abreast about the current state of social networking, adopt their online strategies to suit the current environment, and anticipate future trends.
Here are several key points summarized from the full report.
1) Social networking has emerged globally as the activity which Internet users spend the most time on.
Social networking sites are reaching 82 percent of the global Internet population, or 1.2 billion users. The activity now accounts for 19 percent of time spent online, making it the most popular activity on the Internet. That’s a huge jump from a mere six percent in 2007. Social networking is followed closely behind by search/navigation, retail, and communication. Read more