Editor’s note (Gwen says): Yes, Kristine and I did take quite a few videos! If you have been following SGE’s live and post-event coverage of Asia’s largest launchpad for emerging technologies, DEMO Asia 2012, we have been posting several “quick and dirty”, “on the ground” video interviews with attendees here, here and here.
And with that, Kristine (and Gwen) interviews a few more people at DEMO Asia 2012 last week.
Gwen with Rebeca Hwang of YouNoodle
Kristine with Akira of UrbanCook
Kristine with Callum of Fitness Buffet
Kristine with Eugene Fabian of Microsoft. What is a huge company like Microsoft doing at DEMO? Find out!
We’ve done more on the ground short video interviews with teams that launched or pitched, investors looking to find the next big thing here at DEMO Asia. We are still in the midst of uploading all, but here are some more:
Remember those As-Seen-On-TV infomercials selling the most incredible products? Like that magical cleaning squirt that will make your whites whiter, and your brights brighter? Or that compact gym equipment that promises you washboard abs in six weeks, flat?
Now, entrepreneurs, you have a chance to become the next great TV salesman, like the amazing Billy Mays. In this special, limited time offer, MediaCorp, Singapore’s number one (and only) broadcaster, is giving you the chance to sell your products to thousands of people!
Thousands of Singaporean commuters taking the train at the Bugis and Boon Lay MRT stations will be in for a Christmas surprise: They can purchase now groceries by scanning QR codes with their smartphones.
The squarish bar codes are placed next to pictures of the items, which are on a wall. Commuters will then be brought to the Cold Storage website, where they can key in their details and get the Christmas ham delivered to their homes. It’s an interesting integration of mobile commerce and ambient marketing. Read more
A global study by market research company TNS Global has found that 43 percent of Singaporeans don’t wish to engage with brands on social media networks, against an average of 57 percent in developed markets.
This signals a need for brands to adopt a more targeted approach in their social media outreach, or otherwise risk wasting their efforts and contributing to digital media waste.
The findings were announced on 11th November following a study which involved 72,000 consumers in 60 studies. More results can be found on the TNS Digital Life website. Read more
On the Spotify website, job postings for a Label Relations Director, Business Controller, Business Developer Director, Regional HR Manager, and Business Developer Manager for the two cities have been put up. Read more
Technology Review, an independent publication supported by MIT, is launching the inaugural TR35@Singapore Awards, which recognizes the top 35 innovators under 35 from Southeast Asia, India, Australia, and New Zealand.
The finalists from the region will automatically enter the TR35 Global competition. They will also be showcased at the Emtech@Singapore conference, which will be held in January 2012. Read more