Young Singaporean Entrepreneurs are not Pop Idols

December 21, 2006 by Bernard Leong  
Filed under Special Commentary

Recently, an article in Tomorrow cited a Business Week article on the Asia’s Best Young Entrepreneurs. Using that benchmark, we found no young Singaporean entrepreneurs on that list. Holland Village Voice wrote a follow-up article and asked the million dollar question what is holding back us from venturing out there as entrepreneurs and offered a few reasons. In this article, we examine a couple of other factors and also the question whether being in these kind of honours help entrepreneurs.

Disclaimer: This is an opinion piece from a personal perspective and does not reflect the organizations which I work for.

To start off, there are two views about what defines an entrepreneur. If you are an academic and practicing entrepreneur who have done a startup (officially registered, written the business plan, done fundraising and also creating the proof of concept) to create something different and add value to the industry, that constitutes the definition of an entrepreneur to me. To me, I only consider an entrepreneur who does two things: either you invent a new product or service that change the market landscape or modify an existing business model and create a new market landscape, then you are an entrepreneur. If you are a trader, you are not an entrepreneur and if you set up a shop selling this or that, you are not one. However, if you set up a shop to sell niche goods which no one else does, you are being an entrepreneur by exploiting the competitive advantage and opportunity that no one has. However, my fellow co-founder, Weichang, have a different view which I think resonates with most famous business men in Singapore: you are only called an entrepreneur once you made the big bucks and the only way to tell is that you exploit business opportunities to make money. Neither of us are right or wrong, but we look at it differently. One should read the reference [3] to see how the word “entrepreneurs” is being abused.

Risk aversion has always been cited to be the biggest factor that stops young Singaporeans to be entrepreneurs. That is true, but the culture is changing. I can see it from the kind of students I teach these days and ask myself what it was like 10 years ago. However, these young people brimmed with new idealism to be entrepreneurs have to deal with the older generation who have other ideas. If you ask me, I have not seen young entrepreneurs who dare to challenge old ideas till today. Actually, the other thing which a lot of people don’t seem to notice is our tolerance to failure. It happened to me before. I failed the first time, but the industry in the UK environment thought that I failed because the business model of the company will not bring in investments and worst, we have a bad team. When I came back the second time round, I solved all those problems. Try mapping the situation back to Singapore, most students will have given up for two reasons: (1) their friends and family will laugh, mock and look down on them for failing and (2) they are so sensitive to criticism that they feel that the world owes them a living. If an entrepreneur has not failed before, either he or she has so much good connections or a wealthy family that help to make his business work, or his idea is so good that it is hard to break it down. Even Steve Jobs failed before. So, the problem I see in my Singapore students, they all want the fame and glory to become entrepreneurs, but they don’t want to accept the hardship and have the will to try again.

The next problem that I see in Singapore is that everyone wants to be the business people and no one wants to be an inventor. Singapore are short of good technologists and geeks. I took a survey around my student teams. I have 90% engineers and students from School of Computing, they tend to want to become business development people, but none of them wants to be an inventor. Perhaps, one thing I notice when I was working people in Cambridge and MIT, at least half of us (including myself) are technologists rather than business people. We prided ourselves more on being inventors and the business commercialization just gets outsourced to some MBA students. That’s the inherent difference I see, and oftentimes, there are a lot of money but no good ideas. Actually, the reason is simple. Any fool can learn business lingo, marketing and financial stuff. I have seen MBAs who can give me Enron-like financials (i.e. crap financial analysis that even a layman can spot that something is wrong) even though they do possess professional qualifications. The technologists have an unique selling point that will always tip them in the stronger position. So, lack of innovators make up most of the problem in young entrepreneurs.

Now if these young people all want to make it to the list and not bothered about sustaining their business, we are asking to be deceived. Harold Fock once gave this argument about entrepreneurs should be in the submarine mode before they succeed. They should be making headway in their businesses before they get the limelight. I have counselled a young CEO who has a good technology and is now expanding to the US and UK markets with his product. He is shunning the limelight because he thinks that it stops him from doing the real work. It may be better in the long run that we have more of such kinds of young entrepreneurs than to have those in the Business magazine. In the end, in business, you are respected by your market capitalization and your business success (i.e. IPO and brand).

I have once argued that Singaporeans are better off being intrapreneurs than being entrepreneurs, since most of them are so pro-MNC. In fact, five famous CEOs (in the board of ACE) during a private gathering, gave me this view that they will prefer to invest in some guy with a few years or working experience in a big corporation than a young guy with no experience. Their rationale is that most young entrepreneurs in Singapore, unlike their counterparts in US and UK, are unwilling to learn and will break down the moment they fail (and it will not be possible to restore a broken youth). So, there you have it, if you want to be a young entrepreneur on the list, you better start to learn more and hire good people to join your team.

I think that I want to end off with a quote by Al Pacino in the Devil’s Advocate, “Vanity, my favourite sin.” Honestly, I am not impressed by someone who wins the award, but I am more impressed by a young entrepreneur who captures 90% of the market and are making new companies everyday without press coverage.

Related Links:
[1] Holland Village Voice, The Million Dollar Question for Singapore: What’s Holding Back Our Entrepreneurs?
[2] BL, The Dark Side of Young Entrepreneurial Students
[3] Knowledge@Wharton, Dos and Don’ts for Entrepreneurs, from Those Who Have Actually Done It

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Comments

  • I believe innovator and marketing genius is required to create a successful new business. In the beginning, it is probably led by the innovator because the person knows/believes the new idea. However to push the new product/service into mainstream, you need the marketing genius. In fact innovator and marketing genius needs each other. The innovator needs marketing genius to bring in cash for further development and growth. To avoid commodisation, marketing genius needs innovator to bring in new ideas.
  • Charlene
    Thanks Darius. Blog's called 'Rotten Grape Juice' at www.charlenechong.typepad.com. Happy 2007!
  • darius
    lol Charlene,

    loved your comment. got a blog anywhere else or something?
  • Gabriel
    Bjorn,
    Investment banking make very good money, but if one really ask why ppl venture into investment banking, almost all will say it is all about money, and nothing else. Glamourous ? Hardly, since everyday, the IBanker is living in fear and very fast-paced life. I use to know several IBs and most are glad that they start their own business after they have earn enough money. IB is good but sadly, it is just a job for money, very rarely a long-term dream job. They say that for IB, everything look good on the outside, but inside, it is a different and very stressful world.

    Moreover, with so many business graduates nowsaday, investment bank has no lack of candidates, and only a few top one will be selected, the rest of the majority can be considered commodity and get a low-pay job instead. Moveover, one still have increasingly number of FT to compete with in the job market.
  • yea, so true. I am a business graduate myself and only realized after going to Silicon Valley, the important role engineers have played in changing our world over the past decade.

    That said, I don't believe your role in life is bound by the discipline you studied. Its the appreciation, respect and finally passion for technology that matters. Sadly, most of the college-trained engineers in our nation lack perhaps most, if not all, of these traits. And this process of learning to appreciate, respect and eventually grow to love technology has to stem from youth so that the future generations do not get affected by a media that seeks to glorify short-term trends to attract short-lived attention spans.

    For those that read this comment, I hope we all contribute, or at least not hinder, the building of a culture that celebrates technologists aka geeks. Our lack of such a culture is the reason why so many jump on the IB bandwagon to earn quick and easy bucks. And if you work in the media, try to persuade, coerce, manipulate the sub-editors and editors to open their eyes and give more baanced views of promising careers beyond IB.
  • Calvin Foo
    Also, it doesn't help that last week's front page of ST mentioning that young investment bankers earned good money.
  • Gabriel
    Prashant Sarkar,

    With ppl getting more materialistic and going for short-cut to make money, it is much easier to do so by finding business opportunity than do technology work. I used to attend various IT/web seminars in Singapore. All the networking I have is about getting business to promote and market on one's product, nowhere is there talk about creating the next big thing by themselves.

    Therefore, the smartest technologist will be someone who create the product and seek business himself especially doing software innovation rather than pass back to third-party business-man which tend to reap the benefits more than technologist. Technologist need to be astute to know that he has upperhand here in Singapore when he create a product, not business-man since there are tons of business-man here, but little technologist.

    I have to agree that the local technologists have declined greatly here, and this is definitely not a good sign of a prosperous and advanced country. Could this be lack of passion ? Probably, and most important the lack of sacrifice , persistence and delay gratification.

    Business-man can forget about outsourcing technology to third-party to create next big thing. Outsourcing only work if one have existing product to improve. But if one really want to do innovation thing, one should be technologist doing and engaging the work.

    Google is successful is because technology remain the most important rather than business.
  • DT
    Hi BL,

    great article. i think the overall factor here is how u define an entrepreneur. i often ignore such polls as they often dont display their rating formula therefore the results could be skewed towards as what u say the lime light.

    also in many situations and many professions the hits are a lot less than the misses. Thus to build a sucessful group of entrepreneurd one needs to build a critical mass of people wiling to try.
  • Charlene
    I recall receiving that BusinessWeek article in my email, flipped through the slide show and closed the browser in utter horror and disappointment.

    Two blows. One, no female. Two, under 25?

    What a brilliant idea it must have been to limit the maximum age to 25. Even more of a brilliant idea to so blatantly leave out only just about a large part of the population - women.

    I imagined this conversation taking place.

    Sales - 'Hey, we need more advertisers.'

    Writing Room - 'Ok, so we do an editorial for one of your advertisers or potential advertisers.'

    Sales - 'No no, I'm way off my target and I'm thinking of getting a new Porsche next year so we need to really get the numbers up. Can we look at the list of VC-backed hot-shot companies, get them some sort of list and get them excited? They all tend to blow money on advertising in their first years before they bleed themselves dry, so we might as well have first-mover advantage. Its much easier to talk advertising dollars to them that way.'

    Writing Room - 'Show me your hit-list. Hey, check this out, these VC-backed companies are mostly in Asia, and they young dudes! Let's do a Top Asian Entrepreneurs' list....and under 25!''.

    Sales - 'Cool. Let's do it.'

    Writing Room - 'There aren't any female entrepreneurs in this list, and Singapore's not in it.'

    Sales - 'We'll get shot at for not including females so that's good for publicity. Singapore? Well, the VCs there are not doing very much there's nothing I can do about it. Throw in some geniune underdogs to make the list look real, will ya?'

    Writing Room - 'Gotcha. Say, can I ride in your Porsche?'

    My fellow Singaporeans, dishearten not. Fear may be crippling, but then again, didn't someone publish a book called 'Only The Paranoid Survives'?

    'Kia-XXX' is over-rated.

    Happy Christmas.
  • Another comment I would like to make is about the dearth of technologists in Singapore! That is sooooo true!
    Every other day, I see my friends joining the leading banks as IB. And these guys are all engg students - brilliant ones in fact. But I guess the lure of money and a "work-hard-party-harder" lifestyle is just too strong!
    The other possible reason for this is the fact that technology and engineering is no longer cool! I mean, for some odd reason, over the last 30-40 years, business graduates and business schools have been given this unfair advantage over their technology counterparts. We all know that a biz school grad (who partied his/her way through college) gets paid much higher than someone who slogged his/her feet through a PhD. Hell, its probably easier for them to get girlfriends too!

    But then, just looking at the statistics tells us that Silicon Valley was almost entirely built by technologists! From the Fairchilds to the Apples, from M$ to Google... it was all done by geeks! Noone is claiming that these guys are good at running businesses. But they are good at giving birth to innovations that can change the world. And that is precisely what we need in Singapore. Innovations.
  • I agree with the comment about how PR is very important. More so in the case of consumer facing companies. And the Web 2.0 "boom" in Silicon Valley right now goes to prove just that. As soon as someone starts a consumer internet company, a lot of effort is put into appearing on Techcrunch, Mashable, the DEMO conference, etc. In fact, there are professional PR companies that cater particularly to startups. But you see, the intention out here is not for the CEO to fuel his vanity... Instead, it is for the company to publicize its product.
    In fact, this leads me to believe that one of the ways to help future Singapore entrepreneurs would be to set up the channels that would allow them to reach out to consumers - at no cost. This would include highly popular technology blogs, startup-focused conferences, etc.
  • Gabriel
    I believe that the next big thing will be created by a technologist working with passion in his own garage rather than one created on paycheck in corporate environment.
  • Gabriel
    BL,

    what you say is just pretty true. A lot of students are obsessed of been cool, been rich of opening companies that make the headlines. Most of the students think too business-like and doesn't know what they really want. They just think by hiring a bunch of programmers, they can create the next big thing, but often end up in disappointment.

    The next Google is most likely to be created by technologist not by businessman, if history to repeat itself. The technologist is simply more passionate, creative and innovative than business-man. If technologist has a MBA or a business-mindset, that will make him capable of creating the next Google.

    Just compare Google and Yahoo nowsaday, and u can see the difference between culture of technology and culture of business.

    Companies that focus too much on business and profit rather using technology to sustain competitive advantage usually end up losing business and money since most of the technologists eventually end up working for competitor who value them more. I won't be surprised that many Yahoo technologists have defected to Google.
  • Frog In Well
    It is an interesting article. But I would not agree totally that limelight and such are not to be sought after. In fact, when used properly, the limelight effect is an excellent marketing tool.

    Public relations and appearing on magazines are a way to market your company products and services for a smaller "fee" compared to advertisement. It is also a way to create interest in your company to obtain investments.

    Though I agree that limelight is a somewhat tempting evil, the point is that any entrepreneur, young or old must know that every action they take need to have a purpose and objective.

    Richard Branson doesn't do all the stunts for no reason. He is trying to use PR as a tool to increase the status and market association of Virgin. It is true when Steve Jobs of Apple becomes a "geek idol" to stir the company image towards a certain direction. Even stars in hollywood like Tyra Banks etc. know that their name and their work is tighed together through proper PR.

    I would therefore disagree that one should just shun the limelight and Public Relations and just go about doing their inventions and work. Many a times, entrepreneus can gain certain amount of attention from the market by skillful PR and appearing in the right place for the right reasons. But it is true that they must know why they are there, not to gain personal recognition, but to promote their company, although the earlier comes as a by product of the later.
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