Tying Together Common Threads From ad:tech and Echelon 2010
June 15, 2010 by Larissa THIA
The first week of June was certainly an eventful one for the SGE team as we were attending both Echelon 2010 and ad:tech.
While Echelon 2010 possessed a distinctive grassroots vibe, ad:tech, an “interactive advertising and technology conference and exhibition that blends keynote speakers, topic driven panels and workshops to provide attendees with tools and techniques which they need to compete in a changing world” is more of an industry specific event which caters more to professionals within the advertising industry.
A few common threads have emerged to imperceptibly link these two superficially disparate events together. In this respect, it might not be a stretch to say that both the web tech and advertising industries are acknowledging a commonality in their respective foreseeable futures.
Over the next few days, we will be publishing a series of commentaries detailing the key trends and discussion topics which we picked out from both events. The post below provides an overarching view of what we will be covering over the course of the next few days.
Heralding The Dawn Of A New Era With Mobile Internet
End of an era for telephone boxes as the world goes mobile
Key developmental areas brought up during one of the panel discussion include web applications, augmented reality as well as the integration of peripherals – increased interactions between mobile phones and with other devices amongst others.
On our agenda is to dissect the divergence of trends in the development for the mobile phone. A classic dichotomy seems to have appeared – there is strong belief amongst some that SMS is dead and that smart phones are the way of the future. On the other hand, there were those who cautioned against writing off the simple short messaging system too early as there are still much many areas of development for the low feature phone particularly for the developing world.
We will also be discussing the advantages of mobile web apps and going native. Following that discussion, we will weigh in on the issue to determine which platform is more advantageous for developers who are hoping to jump onto the bandwagon.
Additionally, we will be publishing a special interview conducted with Mr. Emmanuel Allix, Vice President and Managing Director (APAC) of InMobi, arguably the biggest player of the mobile ad network industry in Asia.
Find out how InMobi is set to gain from the Apple-Google mobile warfare.
Castle In The Clouds? Cloud Computing Dominates The Web 2.0 Scene
Pictorial illustration of the Amazon cloud
One of the pertinent questions during a follow – up panel discussion was why it took a global company like Amazon to develop the cloud instead of supposedly more agile startups? On the flipside, are startups now relegated to playing the game of catch up while they watch by the sidelines as bigger companies power the development of the cloud? If not, what roles will startups be able to play effectively in this new ecosystem and how do they fit in the overarching scheme of things?
Throughout our analysis, we will be weaving in how cloud computing has changed the nature of the various applications.
Analytics For Social Media Managment
Before rushing headlong into launching a social media “campaign”, it may be pertinent to first understand how our online efforts can be measured over the course of the engagement process.
Of course, key questions include which variables should companies measure as well as what tools are available to measure these efforts. While Google Analytics is the most common go – to stats churner for most websites, Omniture (an Adobe Company), a global web analytics firm might provide a better solution for larger businesses as it provides better customer support in terms of helping users implement their solutions amongst other reasons.
An interview conducted with Matthew Langie, Senior Director Of Product Marketing for Omniture will published as part of our analysis of this topic. In our interview we sought to find out how Omniture differs from Google Analytics and who should be using this product.
But first, read our post dedicated to how Foound managed to ace their startup pitch and earn themselves a standing ovation in the process.
Image credits: Jenny Downing and SomeDriftwood
About The Author
Larissa THIA - SGE Alumnus - Editorial Intern
Larissa is a fresh graduate who has a love for the irreverent and outré. She is highly fascinated by culture, thought processes and human nature in general.
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