I think there is inherently an executive summary of executive summary. i had the attention span of 10 seconds before i make a snap judgement* of the bplan.

So one tip i would advocate – if you have something good, say it right at the start – bold it, put it in a graph, do what it takes to make sure the reader sees it immediately.

It doesnt have to flow naturally, or make logical seqential sense, etc. Just say it loud and clear.

It could be anything – a strong team, industry awards you have won, revenue you already have, POs you have recieved, large adoption, one strong customer, funding already committed, or simply very distinct strong business idea/model.

*read: blink, malcolm gladwell.

p.s. of course, i evaluated only after reading through the entire exec. summary, but like one of my lawyer friends says about judges (in legal systems) – they first form their opinions (often according to experience and moral belief) then see which part of the law they can use to arrive at that result. remember your judges or investors are human too.