Secrets to Get a Million Visitors for your Website or Blog

May 30, 2006 by  

This article a brilliant must read for those who already own an existing website or blog and want to milk the most out of it. Find out how to get a million visitors.

A website is like a toll free number, it is great way for your customers to find out more about your company or to place orders, but they have to know the number to call. Here are some important guidelines on what you should do to maximize your web presence.

Getting The Most Out of Your Website

Display Your Domain Name Whenever Possible

Print your domain name on all your self promotion items like name cards, brochures and letterheads.

If you place advertisements on newspapers, magazines or television, remember to place you domain name as well. Market trend surveys today show that many consumers prefer to read about your services rather than to listen to a salesperson talking about it, this is especially true for Singapore.

Online Advertisements

Online advertisements can be extremely economical today – only if placed correctly. In fact, cost savings can be so huge that it’s astonishing. One of my companies pays S$170 a day in the classifieds section in the Singapore Straits Times catching 10 replies if lucky. The same company gets 50 replies over a one month at less than S$100 altogether over the internet using Adwords or Adbrite. In this instance, it is obvious that the internet is a cheaper marketing tool. However, you may need to seek professional help for internet marketing to be done effectively.

Search Engines Optimizing

With millions of people using search engines hourly, you can get customers for free if you are listed on them. To start, you can submit your website to the search engines.

However, since there are millions of web pages online with hundreds of thousands more being added each day, it is not easy to get your webpage listed on Google or Yahoo. One way to do this is Search Engine Optimization (SEO). However, there is NO guarantee that SEO works and it will be better for you to seek professional help.

One secret I’ll diverge though is to use The Overture Keyword Selector Tool. This selector tells you the amount of searches done on a particular word in the previous month in Yahoo.

This is a great tool!

I did a search on the search term ‘Singapore Entrepreneurs’ and it yielded 439 searches in the month of April 06 on Yahoo! This is the amount of times people searched for that keyword in April 06 and it’s a direct measure of how interested the general population is on a specific topic.

Then search ‘Singapore Entrepreneurs’ on google and see how many pages it brings up. In this case, it’s about 4,000,000. (Let’s call this Google Count.) Compare between the previous number with this one.

Big Tip: Gear your articles towards high searched keywords but low Google Counts! Doing this for every article you type will send users scurrying to your site in no time.

Link Development

Try to get as many inbound links as possible. This means, paying, exchanging or getting other websites to link to you. The entire web universe is made of links, and the more inbound links you have, more visitors will enter your site.

To stress the importance of this, I’ll brag that I once hired an intern for two months just to do link exchange for a website I own. The site grew from nothing and became largely successful. Now, we sit in the Alexa top 100000 ranking raking in 2 million unique visitors in less than 1.5 years.

For bloggers, it’s even easier as you can and should always sign up to sites like Technorati or even BlogShares to solicit links.

This article is written by Lai Weichang who also owns a web publishing company. To seek professional help in web designing or web publishing, you may contact the author at weichang@pinkcube.com.sg.

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About The Author

WeiChang
WeiChang - Co-Founder

A seasoned entrepreneur despite his youth. Armed with the experience of tossing snowballs in Europe during his Polytechnic exchange programme at ESIEE (Paris), Lai founded his first company (PINKCUBE) at the turn of the millennium in his mind when he was in his late teens. However, he only formalized it 2 months after he was diagnosed with cancer in 2004. The illness was so serious then that no one even dared to ask for a prognosis. Knowing that he had nothing to lose, Lai tried and failed many times in his entrepreneurship endeavors during his chemotherapy and radiotherapy sessions. But he never gave up, and with the help of his partners during his NUS undergrad days, he founded the largest tuition agency in Singapore - ManyTutors.com. His interest for business does not stop here though, and Lai is currently managing numerous businesses including the Otaku House retail outlets and Internet projects to build the next Google.

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