Entrepreneur Reads for the Day: 21 April 2007
April 21, 2007 by SGEntrepreneurs
Here are some recommended entrepreneur reads for the day:
BUSINESS DEVELOPMENT IS NOT MARKETING: You need both by John Nesheim pretty much summarizes the difference between marketing and business development.
The Essence of Duct Tape Marketing by Guy Kawasaki reviews a new book “Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide” by John Jantsch and the 10 core principles behind this kind of marketing.
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SGEntrepreneurs - (SGE)
Covering the Singapore and Southeast Asia entrepreneurship scene since 2005.
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