Entrepreneur Reads for the Day: 20 July 2007

Here are some recommended entrepreneur reads for the day:

Pulling your hair out already with all the sticky equity issues? The Equity Equation by Paul Graham proposes a simple, straight-forward, yet tied-to-reality equation to decide how much equity you are willing to give up to the investor or a new employee. I myself was just able to apply it immediately.

Marketing is an important skill for a startup to have, but then again, marketing is such a generic term. What better way than to follow in history’s proven footsteps of story-telling as a way to draw people in? That’s the aim of marketing right? Guy Kawasaki in The Nine Best Story Lines for Marketing profiles author Lois Kelly’s book on her recommended 9 marketing storylines. Use and modify these templates, we say.

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