Comments on: The Entrepreneur’s Bookshelf: The Art of Innovation http://sgentrepreneurs.com/entrepreneur-book-reviews/2006/06/30/the-entrepreneurs-bookshelf-the-art-of-innovation/?utm_source=rss&utm_medium=rss&utm_campaign=the-entrepreneurs-bookshelf-the-art-of-innovation Get to know Asia. The Singapore entrepreneurship scene. Thu, 29 Mar 2012 11:52:28 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Claris http://sgentrepreneurs.com/entrepreneur-book-reviews/2006/06/30/the-entrepreneurs-bookshelf-the-art-of-innovation/comment-page-1/#comment-653 Claris Sat, 01 Jul 2006 02:45:33 +0000 http://sgentrepreneurs.com/entrepreneur-book-reviews/2006/06/30/the-entrepreneurs-bookshelf-the-art-of-innovation/#comment-653 Another new book from the author's brother The Ten Faces of Innovation : IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization http://www.amazon.com/gp/product/0385512074/sr=8-1/qid=1151721880/ref=pd_bbs_1/103-2597302-3272641?ie=UTF8 Another new book from the author’s brother

The Ten Faces of Innovation : IDEO’s Strategies for Defeating the Devil’s Advocate and Driving Creativity Throughout Your Organization

http://www.amazon.com/gp/product/0385512074/sr=8-1/qid=1151721880/ref=pd_bbs_1/103-2597302-3272641?ie=UTF8

]]> By: Anonymous http://sgentrepreneurs.com/entrepreneur-book-reviews/2006/06/30/the-entrepreneurs-bookshelf-the-art-of-innovation/comment-page-1/#comment-632 Anonymous Fri, 30 Jun 2006 05:11:21 +0000 http://sgentrepreneurs.com/entrepreneur-book-reviews/2006/06/30/the-entrepreneurs-bookshelf-the-art-of-innovation/#comment-632 Yes, the author is right..And your finding is right. If you have to invent a product. It must meet the customer needs and wants before you even launch the product. So therefore, I would say you need to apply alot of marketing skills to find out customers tastebuds. Before you even consider inventing your product. Plus look at environment...Need to know the psychological factor quite well. That's one of my tips. Yes, the author is right..And your finding is right. If you have to invent a product. It must meet the customer needs and wants before you even launch the product.

So therefore, I would say you need to apply alot of marketing skills to find out customers tastebuds. Before you even consider inventing your product.

Plus look at environment…Need to know the psychological factor quite well. That’s one of my tips.

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