A Blueprint for Entrepreneurial Education in Singapore

June 7, 2006 by Bernard Leong  
Filed under Entrepreneurial Mindset

Singapore

In this article, I want to present a blueprint for entrepreneurial education in Singapore. It presents some ideas in a preliminary proposal which I am currently working on. Perhaps, to present these ideas is to draw debate and thoughts which can be further used to improve our technology cluster here.

How all these came about

“We expect our heroes to be flawed. Heroes without flaws would not be successful. Yet in the end, it’s not the flaws we need to remember but the achievements.”
- J. Young and W. Simon “iCon: Steve Jobs”

Yesterday, it was the 15th anniversary dinner of the NUS Entrepreneurship Society dinner. For the past nine months, I have been working with the students and finally, completing two big transitions for the society as their advisor. The first transition is to change the 7th Start-Up@Singapore to a fully student run national business plan competition and the second, a smooth transition of leadership and the engagement of the past and present alumni in the society.

On the same day, I received a phone call from the Cambridge-MIT Institute from UK to do a telephone interview. The purpose of the interview was to trace my progress as both an entrepreneur and facilitator of entrepreneurs. In that conversation, I discussed my involvement with two strategic initiatives (which culminated to me raising about £150K to implement and execute them). In these two inititatives, I ran a global entrepreneurship conference known as the MIT-$50K Global Startup Workshop and the UK-wide network known as ACUMEN. The knowledge transfer from MIT-$50K to Cambridge have also developed me into a biotech entrepreneur, setting up my own enterprise. When they came to the part, “What happened after that?” I told them about my current work in Singapore, other than being a full-fledged scientist, I am also involved now as the mentor to the NUS Entrepreneurship Society and helping them to transition to the way how MIT-$50K and Cambridge University Entrepreneurs are run. Finally, they ask me what the future lies for my work here since I have adapted the models I learned from them for NUS. I replied, “The models I adapt are only suitable to build a sustainable infrastructure and a strong student enterprise to reinforce the current entrepreneurial culture. In order for me to match my mentors back, I have to innovate and apply my model to the developing countries where the technology cluster just can’t work. To put it simply, if Singapore is to make it mark in the world, we need to build our own brand.” Why did I remember what I said? It was exactly what I have been thinking being involved in the entrepreneurial education work here in Singapore.

Before I came back to Singapore, I have originally written a paper about academic and student enterprise that I presented in the Oxford Singapore Forum. At the same time, I worked with a Fulbright research fellow on youth entrepreneurial attitudes and we had completed the final analysis. Hopefully, we can present this paper in the coming year.

I never believe that I should be an armchair critic on entrepreneurial education in Singapore. As I constantly reiterate that entrepreneurship is a contact sport, I have to implement what I have preached. I have worked and mentored the co-leads of the 6th Start-Up@Singapore (Gwen is one of them) through skype when I was in UK. These students created the conditions which were ready for the 7th Start-Up@Singapore to be fully student run. By the time I come back last September, my only job was to coach and train them into a proper team that is capable of transition to the next team. The first was to grill them very hard on the skills which they are the weakest and subsequently work on their tactical discipline as a team. I am never a believer of star players but I want a good and tight team. Of course, they have been totally immersed in my consistent mantra, “Branding, branding and branding.” The journey was hard but a rewarding one.

What makes MIT-$50K that distinguishes itself from all other entrepreneurial societies (BASES, Stanford), is that the institutional memory of their organization is extremely strong. The students in the future generations innovate and maintain the vision of the past leaders. In most student enterprise culture, the model for most students is to do “one hit wonders” and the valuable knowledge are destroyed in the process because they did not pass it on.

The transition may be complete, but there is still room for improvement. While listening to the speeches of the student leaders yesterday during the dinner, I was very glad and proud as their mentor that they realized what I was trying to teach them: the importance of team and branding. With a strong and passionate team, they realize that they can achieve far greater things than what they are. That’s the essence of student enterprise. You empower your students with dreams which they feel at times impossible, and when they fulfil their dreams by implementation, they feel confident and now ready for the next course.

So, the question now is, “What’s next?”

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Comments

  • Paul
    Hi, BL

    RAMCEM's answer to whether entrepreneurship can be taught is interesting - it is Yes and No. I suspect that you yourself might agree to that position in some degree.

    However, saying something is Yes and No is not defining anything-- that is, not saying anything at all. That is ok, not everything can be defined, and even where it can be defined , it has to be defined in terms of SOMETHING ELSE.

    Entrepreneurship, like love, cannot be adequately defined. Yet, thomes of literature has been penned by well meaning 'scholars' to expound it.

    The wrong move in encouraging entrepreneurship starts when we believe the 'secret' in entrepreneurship lies in a person's capabilities or competence. Entrepreneurship is not school examination, you know, whereby if the teacher says A+B+C = 6 and you give that as an answer to the test question: what does A+B+C equal to- the teacher CANNOT NOT FAIL YOU, HE OR SHE HAS TO PASS YOU! On the other hand, If you say A+B+C= 2 (anything except 6), you fail, he cannot pass you.

    In the business world, it does not work like that you know...there is no right answer, only right relationship and relationship is fluid and dynamic, it is a dance.

    You can be the best educated in entrepreneurship skills for all I care, even triple PhDs......but if you come to me with a brilliant business proposition, and for some reason, I don't like you or don't trust you, don't believe you---WHAT BUSINESS CAN YOU DO WITH ME? Ok, you can always go to another businessman, and so on and so forth.

    But no business will happen unless and until you meet with someone who is ready and willing to 'DO BUSINESS' with you, right? Right or Not? People do business with us because they want to and believe us when we meet them in the right circumstances, in the right state of search, with the right product, in the right timing and with the RIGHT PRICE and with perceived VALUE that they can get out of our business idea, not because we have 12 PhDs in Business Management.

    Beautiful girls and handsome men (the equivalent of the well and succesfully trained entrepreneurs), of course, have a headstart in romantic relationship. But is it in itself a guarantee of finding lifetime husbands and wives? If so, you will never find beautiful girls or handsome men who are spinsters and bachelors on the road.

    Bottomline: it takes AT LEAST two to clap. Business starts with ONE willing customer. Then another willing customer, then another willing customer and so on.

    No customer, no business.

    It does not start with having the right entrepreneurship education. It is not school examination you know.

    Co-incidence of opportunities, serendipity, synchronicity of factors.

    Another mistake we make is to fail to see the whole business system as a CREDIBILITY MACHINE. Branding is close to the machine feature, but not quite like it. You and I know that there have been countless attempts to launch brands, some engineered with very sound strategies and yet some brands fail, some succeeded.

    Suppose,I say, suppose--- if Li Ka Shing or Bill Gates or any established giant were willing to put all their resources , might and support around a small unknown company run by people without any formal entrepreneurship training ----just as an experiment - would it not succeed? Can it even fail? As compared with a brilliant unknown person with good ideas but trying to start up it all by his own might?

    No one lifts his boot by his own bootstrap. You have to be sponsored to success. In another word, if you want to be lifted up, you need someone to lift you up.

    Bottomline? Synchronicity of factors (something like Feng Shui but not quite like it). If not, sponsorship sure works, not sponsorship by anyone,mind you, but by the top, the cream, the influential.

    No need to search all the world's universities to learn how to live your life. Your own body is the one and best teacher. Nature does not give us an INCOMPLETE BODY but one well equipped for its own life. From toe to the crown of our head, all the lessons we need to live out our life are there. From Number Theory to Quantum Physics and Grand Master Pieces of ARt and Music,nano techonology,etc,etc, bridging Einsten's Relativity with Gravity Theory and Quantum Physics,etc,etc. But we always look to elsewhere for answers and suffers from the syndrome called: Other's pasture is always greener. Chinese version is: you see me good, I see you better.


    We read many success business stories in the news and their testimonies and other people's explanations. But the INSIDE STORIES are never told, . If the magician were to tell you all the REAL SECRETS of his magic such that you know how it works---------------Will you pay to see his performance? Will you give him due credit?

    Signed.
    No Qualification, only can think , only looking for sponsorship. Sigh....
  • Hi BL, something in your paper on 'student enterprise' caught my attention: I think multinational student teams are a great idea which can be developed further, especially because of two factors:

    (1) globalization (especially growing multiculturalism in key cities)...

    (2) Singapore's market is rather small for many types of products...

    HS
  • Can entrepreneurship can be taught? Yes & No.

    Yes - We can teach the entrepreneurs focus. We can teach them skills in selecting and motivating their team of partners, subordinates etc. We can teach them about the industry sector for their product or services. In short, all the knowledge know-hows.

    No - Unfortunately, all the training mentioned above would come to a naught if there is no "entrepreneurial urge" which is part of the person's inborn core personality. One such example would be risk taking.

    Most successful entrepreneurs have failed many times as they try and find the right venture, the right product, the right service, the right team that will capture their passions and focus. But even in the aftermath of a failure, by nature they seem to get up with new enthusiasm and explode into a new idea. That is the entrepreneurial spirit, and you can’t kill it.

    As I did mentoring for the younger generation since 2001, I have developed a broad stroke strategy which is reflected in my website.

    Firstly, you need to find out your own direction by absorbing as much information via "osmosis". I often use story telling & case studies as an approach to let them understand the lessons behind. The idea is to let them immerse in a deep sea of knowledge in many different disciplines from marketing to leadership to finance etc. to take them to their edge of self awareness. This phase is also what I called the "WHY" phase.

    After this phase is completed and they have found their own direction whether it's in retail marketing, bio-tech, MLM, event management or alternate education, it's time to enter the next phase of "WHO" which is mentorship.

    Many young students often quote big names such as Bill Gates, Steve Jobs or Michael Dell to follow their example. They often argue with me that "If Lee Ka Shing could do it, why can't we?" I replied simply, "You are not Lee Ka Shing." A better & more realistic mentoring approach is already in your article of getting "socially responsible and credible entrepreneurs in small-medium enterprises".

    When the "WHY" & "WHO" portion are cleared, it's time to take on the "WHAT/HOW" portion. A true blue mentor worth his salt will then take the students under his wings and apply what the students have learnt in the real world. He guides them but not spoon feed them. He sits down with them exploring visions, missions, strategies & tactics. Very often, problems cropped up and both mentor and students will work "head in head" & "hand in hand" to tackle those problems, known and unknown.

    The last equation which makes the entrepreneurship complete will be giving back to society. No entrepreneurs should ignore this universal concept. Those who ignore often met with unexpected downfalls!

    It's a long & tedious procedure but in no way should we short-circut the process. For example, most people find the "WHY" & "WHO" phases a waste of time and jump straight to the "WHAT/HOW" portion. An average S'porean spend 16 years to get an honour degree to work for others. When he wants to set up his own enterprise, he does with minimum preparation. Little wonder 90% of business close shop within a few years?

    ~Ramcem
  • FL
    Bernard, thanks for inviting me to this blog. This's a great initiative and many good articles posted! I'm sure NUSES will be taken to greater heights with the good guidance of yourself and other experienced mentors behind it. Just some comments on this post...as I was also involved in both the Startup & MIT competitions before your venture into it...

    Importing the platform is important, however what's more vital is how to integrate the hardware into the culture of any localised community (eg. SG). The students should bear in mind the importance of local contexts when implementing their strategies, not just follow blindly from what they read as success stories.

    Despite the importance of "Branding", which I totally agree is where Singapore companies need to enhance, the factor of cost efficiencies should not be forgotten. CASH FLOW is of ultimate importance in any business be it small or large.

    A product / technology without customers or demand will be difficult to sell regardless of its branding or usefulness.

    Just my 2 cents worth.
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