What are you waiting for? Just Do It!

June 25, 2006 by Bernard Leong  
Filed under Entrepreneurial Mindset

Do you have an idea that can solve problems for people or startup a business? Have you ever wondered why you only manage to have the idea and not making it happen? Why do you fear that you cannot make that idea work? Here are a few myths you create to stop yourself from doing so.

“NUTS is when you want to do something and you seek the approval of a higher authority. When there is no rule saying that you can do such a thing, then the standard answer is NO.”
- Sim Wong Hoo

A simple start is to ask yourself, whether you have an idea. The idea is not necessarily a business, and it could be a piece of technology to help people solve their problems. Then you ask yourself the following question, “How many ideas have you chucked away without proper research or talking to people about your idea?” You will find that this comment is synonymous with most people, i.e. everyone is just in their “no action talk only (N.A.T.O)” mode. Strange enough, it happens to many people that I meet. So, I decide to accumulate their reasons for not starting up and debunk each and every one of them to give the reader that there is nothing to worry about. Here are the reasons which they always give to tell you that they don’t want to do this:

  • “I don’t want to talk about my idea”: A few reasons will suffice for this statement. Let me give you a few, for example, “I am afraid that they will steal my idea”, “I think that it’s a stupid idea” and “I want to own that idea and no one else”. Honestly, if you really have that brilliant idea and not do it, you don’t really own the idea. A simple example, why is it that the Wright brothers invented flight and have the ownership of their idea? The answer is that they made it work. Everyone has the idea of flight for a long time, dating back to Leonardo Da Vinci. So, honestly, you may have a smart idea and if you cannot implement or make at least the first prototype, you do not own that idea. Honestly, if someone wants to steal your idea, it means that it is good to start off from the first place. That will keep you in competition and make you stronger.
  • “I don’t think that I have read everything that I need to know about the subject”: I hear this thousands of times from both local and foreign students studying in Singapore or elsewhere. Let me tell you a story in academic research which will demonstrate this reasoning is faulty. I once have an idea in general relativity and thought it would be make a nice summer project for some of my Cambridge students. As a patriotic Singaporean, I offer the project first to the Singaporean scholar, who were also attending the summer school with the other students I taught. This scholar told me that he was not at the level to be able to do the difficult mathematics in general relativity, even I am willing to take him through the project. I remembered his excuse, “I need to finish reading Wald, Kip, Thorne and Wheeler and (add the author’s name) to be able to understand such a difficult subject.”

    A German student of mine heard my proposal, came knocking on my door, and asked me to take him for the project. Well, just for the football fever, this German student of mine gave up a million dollar contract to play football for Bayern Munich to pursue his passion in physics. So, I tested him with the following comment, “it’s a very difficult subject and I don’t think you are on the level for this project.” He just replied me, “You are going to teach me the basics and I will figure out the rest from there. I don’t think that I need to read the whole book in general relativity and work on the project you have in mind. If required, I will pick up on my own or ask you and the other experts in town.” I took him up and we wrote a paper on that idea of mine within eight weeks (I was still a PhD student and he was only an undergraduate).

    Yes, the story sounds sexy, but I should add in the number of hours we discussed new ideas and overcome some obstacles that made the idea almost useless. We have to read up more on the subject because we realized what we have at first did not work at first. We discussed our idea with the experts and we were criticised that we were not doing it right. But we never gave up, and go back to the drawing board over and over again, with the advice of a kind professor. Hard work is an essential component of the whole exercise. We managed to write the paper in the end. That student of mine started with the knowledge he learned from this experience, and continued writing three more papers in his undergraduate years. Before he went to US for postgraduate studies, all the top schools told him that he does not need a GPA of 3.8, but just need to pass 50% for the GRE exams. He is now studying in Princeton, one of the top school for physics in the world. Contrasting him to the Singaporean scholar, that shows what being entrepreneurial is not about how much you know, but how much you work on.

  • “Well, the experts say that it cannot be done”: Yes, a lot of students fear authority. It’s Asian culture, thanks to the hierarchial nature of our system. Honestly, they may be right, but at least, you should check out whether they are right or not. You should at least make it a point to check whether the claim is true. A simple way to do this is to work out the proof of concept for the technology.

    There are many stories about innovation that come in this way. The most famous one was Steve Jobs going to IBM and asked them about personal computers. He was told that it will not work. Yet, they built the first Apple II computers that shook the world. Similarly for Sim Wong Hoo, our homegrown entrepreneur, he was rejected by the National Science and Technology Board in Singapore for his sound card. He did not give up but went to the Silicon Valley to create his product and his success. It’s not an easy process and it requires hard work and pain. Deference to authority is one of the best ways to end someone’s pursuit of a dream. If an expert tore your idea down, you should try convince the other experts. If the other experts tore it down, then go back to the drawing board and start again.

  • “I am afraid of failure and the others will be laughing at me”: If you are afraid of failure, you will never make it in life. We all make mistakes in life, but the truth to the fact is that we need to continue to work on our ideas. If we fail, at least we know that we tried. I was quite impressed by the people I met recently in the E27 event even though some of their ideas have been done by people in the US. At least, they are willing to give it a try to create the user base for their ideas, compare to most people who did not even dare to write the code, fearing that they will be laughed at.

I wonder whether we have too much of the “No U-Turn Syndrome” in our society. My assessment is that if you have an idea, you should give it a try. That comes to my next point. If you want to try your idea, you better starting reading and talking to people to find ways to improve that idea. You will get battered and find yourself that your original idea did not work for that thing you started with. So, what are you waiting for? Just do it!

References:
[1] Sim Wong Hoo, No U-Turn Syndrome (NUTS), Chaotic Thoughts from the Old Millenium.

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Comments

  • Yee Seng Fu
    I agree with BL that one person can never succeed. Just like a chinese saying that mentions:
    "da tian xia yao kao peng you".

    But think about it:
    Singaporeans are too pratical and realistic that they only see the short term profits rather than on a long term vision.

    Typically, when an asian team started a company, this situation occurs:

    When there's money to make, we are good buddies.
    When there's no money or company collapse, people keep shifting the blame (just like army) and you end up alone.

    There's a lot of distrust among the company and the team is not united. We take the recent death case of an old lady who had taken excessive overdosage when she visited Clementi Polyclinic by healthcare group (NHG) to see a doctor. Apparently, it's the doctor who overlooked her age, resulting in a death. The old lady's son now suing the doctor and the doctor shifts the blame to the pharmacists for not informing him.

    The case caused a debate between doctors and pharmacists in NHG and doctors suggesting redundant adminstrative works to protect their own ass to prevent such incident happening. With distrust between doctors and pharmacists, when will patients' interest be considered as priority?
  • BL
    Ken,

    That is one misconception that I want to shrug my students. Perhaps, it is the context of the Asian role models. Most young entrepreneurs think that it takes only one person to make the mark. So, they form the hero worship model and not treat their team well. The real winners who forged big corporations have good teams who are also well-known. For example, Bill Gates have Paul Allen and Steve Balmer.

    To me, everyone can be an entrepreneur, but only successful entrepreneurs form teams which are unbeatable. In the same philosophy of my favourite football manager, Jose Mourinho, I don't believe in star players but only in strong team players.
  • ken
    Something to ponder.

    If everyone becomes an entrepreneur, who works for the entrepreneur?
  • Yee Seng Fu
    Hi! Interesting article, I guess. I agree with the fact that when we have ideas, action is better than talking. But there are four problems facing in Singapore.

    1)Superiors gaining credit from an idea suggested by you.

    It is a very common situation found in the workplace. The big bosses won't have time to talk to any small fry. Any idea you have seems to be stolen off by your superior/manager.

    2)Got ideas but difficult to find people to help you.

    More for entrepreneur i guess. You may need very good techical people to bring your product idea.

    3)Got ideas to feedback to your organisation but no proper channel to listen.

    I guess this issue is commonly faced in SMEs and even MNCs. We seems to be "cultivated" with a habit of just listening to orders and do what is being told. Employees will just ask, " who will listen?"

    4)Got ideas but scared of doing the extra

    Just like in army, we are told not to do anything "extra". Obey orders because if you don't obey what is being told, it's confinement/extra duties. Employees may have some simple ideas but it ended up being untold because they feel that if they suggest something, they will have to do it but when i do it, I don't get "extra" pay. Plus, the impression is why waste your breath to convince your boss that your idea works when the boss don't even bother to listen to you.

    Thanks.
  • Anonymous
    I think looking thru this article. I truly felt like a slacker as well? N.A.T.O - No action talk only..Just like inventing...I usually leave it to the engineers to take up role of inventing in my team where I focus in other area? Because like BL said,I don’t think that I have read everything that I need to know about the subject

    Basically, I don't even know what is my role in the beginning? I totally slack out and left it to the last minute to complete my work in writing where I just do my part and that time I totally had no idea where am I going to focus. Though it's a project but we still we need to create a prototype as well. As well as writing all the plans and reports.

    So it mean business. We had to actually invent a product and write a business proposal of how to market the product and convince large business organization? But throughout the process I just do it and truthfully it's a challenge though it was a last minute work for me and I do learn alot of things as well.

    However, BL protecting ideas are important. It's not that people don't want to share their ideas. But they are afraid their ideas might be exploit by others that is one of the main disadvantages in inventing. As you can see there are many unethical acts within our society. People just use the idea of what eventually doesn't belong to them in reality.

    And it's horrible to experience when a project that you put almost every effort to it to complete the assignment and you realise it had been stolen? I had several case during my uni days? Where my assignment had been stolen while lecturers ask us to go to and collect our assignment from the student pigeon holes? Sometimes, you also don't understand why they want to steal your assignment for? But yes, you are right..It's put you to more challenge as well. The good thing is I always save a messy draft of my assignment though it can't be completely understand by others what I write but still I personally know what I have written.

    Yes, it's a good article...Keep up the Good Job.
  • Kee Peow
    This is definitely a very interesting article and close to my heart. But I think amidst the discussion, we need to note something about business and entrepreneurship. That is we need to gain experience, incremental experience. This is an important factor in learning to innovate and how to not fail in business.

    And the most important quality that is needed - patience. This further relates to BL's article on why we must just do it, and just do it early. Time will give us more opportunities to succeed. Many people give up too early and cannot delay their gratification. To share something I picked up when I was in the university years back. A professor quoted some research saying that those people who can delay gratification longer turn out to be much more successful in life. Now that's food for thought for all of us.

    I've always heard many folks saying that we need to innovate, have a unique, Google-like idea to start a business. But how are inexperienced, no industry knowledge persons going to go about doing this?

    One solution is to first start a business in a related field. And then you can steer the ship towards a direction/area which when you work long enough with your clients/suppliers, find that has some unique qualities that you can tap.

    I say this because in many high tech industries/ventures, the mumbo jumbo tech stuff can be very intimidating even to those in the know. And to know how to innovate and change things, it'd be good if you know where in the system there are flaws/inefficiencies to fix.

    I was at the E27 event (a very cool event) recently and the yearbook.com.sg founder is a good example. He is not too experienced with technology (and very readily admitted it, kudos to the man) but went ahead with a rather simple technology. I am hopeful and encouraged that with patience, persistence and a learning attitude, he would find a way to generate strong revenue through innovating his company/technology once he finds his way within his industry. So hang in there, man.
  • Claris
    Yes, it's true. Most ppl love to talk but hate to act. Talk is cheap and easy. Action consume a lot of time and take effort.

    To act on idea not only incur time and effort but may also money and risk. So most people will rather be dreamer than actioneer.

    It is getting harder to find people who is both thinker and doer. Most will rather be one or the other.
  • WeiChang
    A comment on the first point. I've met tons of people who only talk about their idea but did nothing else. I think that's the real NATO. I feel that talking about an idea is only useful if by doing so brings specific value.

    People 'copying' the idea is a very real threat, especially if it is a breakthrough.

    But then, most people only 'talk' without intention of doing anything.
  • BL
    Viet,

    The chinese words your teacher is referring to is 危机 (Wei1 Ji1). The first character means danger, and the second character means opportunity and chance. The idea of what your mentor is trying to say, is the following, you have to exploit opportunities in times of uncertainty and danger. I taught one of my students a long time ago, "You have to find opportunity in the midst of adversity, otherwise, you cannot be a character of your own in the future."

    It's better to fail than fail because you don't want to try again.
  • Hi Berni,

    Thanks for the nice article. I found some answers to my questions that I have been keeping for a long time.

    I think fear of failure & fear of judgement is a very common mental obstacle in our Asian culture. We'd rather do nothing than make a mistake. I think that genuine entrepreneurs are those who have "thick face & black heart".

    There's another common mental habit among Asians: "Why not let someone do it first". That sounds so wise, secure & pragmatic... Most probably Asians find it much easier & much wiser to follow trends rather than to create new ones.

    Once my advisor told me that the word "opportunity" in Chinese consists of two words which are "luck" & danger (is that true? I don't know Chinese). Anyway, it's interesting to note that most people will ask "What if I fail" instead of "What if I succeed" when they face opportunities. He also noted that people's fear of failing is much stronger than their desire to succeed.
  • BL
    Hi Claris,

    We have this article linked in one of our earlier articles: Thoughts on what Singapore lacks.

    Anyway, thanks for the link anyway.
  • Claris
    Interesting article to share:

    How to be Silicon Valley.
    http://www.paulgraham.com/siliconvalley.html
  • Claris
    Hi BL, that's a very good article.

    To add to the point, a lot of people nowaday, especially in corporate environment, generates a lot of ideas and hope that someone else will implements, and then take credit for it. Working in corporate environment, I see people who does not have technical background start preaching to others what the future holds. But a paster cannot preach if he does not have depth knowledge of the bible. Sometimes, I wonder if these people think they are visionaries or what.

    Our society need a lot of builders not business-talkers. Sadly enough, our business society tend to greatly reward ppl who make business deal rather than those ppl who build the product. And true enough, building product is the hardest of all. For example, with software development becomes more complex, maintenance and enhancement of system soon becomes nightmare.

    U said very well of Singaporean's mentality.
    Most Singaporean are risk-adverse. True innovation come from venturing into the unknown and thus highly risky. Sometimes, I wonder the Singaporean's mentality is the product of the society. Because our society value result and achievement so much, that we afraid that doing something that is unknown is probably "stupid" because it may affect our future prospect if we fail. In a society where only success stories is encouraged and failure stories is downplayed, I wonder too if Singaporean can actually be truly innovative. As so far, those leader of ours talk about innovation and creativity, but did little to change the system of our society. Did our educational system and corporate environment ever formally teach about innovation or creative ??? Did Singaporean ever been teach to think more creatively and innovatively ?? I don't think so, because they perhaps never taught to do so though they were told they are important.

    In the past, we have the advantages of being productive and efficient. But now, that advantages have eroded by modern technology and globlization, I guess it time the society start to recognize the value of innovation and creativity. Only with being more creative and innovative can we be differentiated from other foreign workers. We no longer can effectively compete with them based on productivity alone. In other words, the foreign workers employed in Singapore has make us commodity. What we need now is to be different from them.
  • Nice one BL, very encouraging for a amature entrepreneur like myself!
  • i agree man.. JUST DO IT is the only mantra an entrepreneur needs to have actually. :0
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