Entrepreneurs Can Change The World

An inspirational video by the team at Grasshopper.

This was done as part of their massive marketing campaign – FedEx-ing 25,000 chocolate-covered (real) grasshoppers around the US. (The most exotic things I’ve eaten are a guinea pig and ONE LIMB of a scorpion. That’s about the maximum I can handle. No squishy insect/bug/animal brains for me.)

Brilliant campaign. No super high-tech stuff required, snail-mail + a controversial item did the trick. After, just watch the fruits of the labour get blogged, tweeted, retweeted, YouTubed, Facebooked and emailed. Boom. Job done.

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