Entrepreneurs Can Change The World
June 28, 2009 by Gwendolyn Regina T
An inspirational video by the team at Grasshopper.
This was done as part of their massive marketing campaign – FedEx-ing 25,000 chocolate-covered (real) grasshoppers around the US. (The most exotic things I’ve eaten are a guinea pig and ONE LIMB of a scorpion. That’s about the maximum I can handle. No squishy insect/bug/animal brains for me.)
Brilliant campaign. No super high-tech stuff required, snail-mail + a controversial item did the trick. After, just watch the fruits of the labour get blogged, tweeted, retweeted, YouTubed, Facebooked and emailed. Boom. Job done.
About The Author
Gwendolyn Regina T - Co-Founder and Editor-in-Chief
Apart from SGE, Gwen is also a Partner at Thymos Capital, where she focuses on early stage investments in technology firms. She has had two exits out of her investments via the firm, one of which is iHipo. A frequent judge for business competitions both locally and overseas, she graduated from the National University of Singapore. Gwen also spent some time in Silicon Valley and studied in Stanford University under the NUS Overseas College programme. Gwen is a mentor at Spanish incubator Tetuan Valley, Polish incubator Gamma Rebels, the Singapore Ambassador for the Sandbox network and the Singapore curator for StartupDigest. She enjoys languages, travelling, dance and adventure sports. Gwen can be found on LinkedIn and Twitter.
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