How to get your article published in the press?
April 17, 2006 by Gwendolyn Regina T
This is the difference between winning and losing.
One word: network. I’m sorry to disappoint, but I don’t have wise words for you here. So why am I writing this? Well, I’ve had people asking me for advice as to how to get publicity in the press and I’m not an expert at this, but seriously, it’s all about having friends in that particular newspaper or website where you want your event or company publicised. Robert of Licketyship.com also commented to a friend of mine that yes, it’s all about connections.
So, conclusion? Make friends out of journalists or reporters, but please, don’t be too crocodilish about it. Be sure that you want to get to know them genuinely as friends and not potential tools to reach your own goals. Friendships pay off, not tools – they depreciate or konk out on you.
Technorati Tags: Press, Entrepreneurship, Singapore Entrepreneurs
About The Author
Gwendolyn Regina T - Co-Founder and Editor-in-Chief
Apart from SGE, Gwen is also a Partner at Thymos Capital, where she focuses on early stage investments in technology firms. She has had two exits out of her investments via the firm, one of which is iHipo. A frequent judge for business competitions both locally and overseas, she graduated from the National University of Singapore. Gwen also spent some time in Silicon Valley and studied in Stanford University under the NUS Overseas College programme. Gwen is a mentor at Spanish incubator Tetuan Valley, Polish incubator Gamma Rebels, the Singapore Ambassador for the Sandbox network and the Singapore curator for StartupDigest. She enjoys languages, travelling, dance and adventure sports. Gwen can be found on LinkedIn and Twitter.
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