Learn about the potential of gamification at Gamification World Asia Pacific 2012 summit

Gamification – using the game mechanics in non-game contexts – has gone mainstream, radically changing the way companies do business, propelling unparalleled customer and employee engagement.
Organized by International Quality & Productivity Center (IQPC) and supported by Media Development Authority of Singapore (MDA), Gamification World Asia Pacific 2012 summit is the only event in Asia Pacific dedicated to exploring how gamification will transform your organization’s marketing and branding strategies, customer and employee engagement campaigns and enterprise performances, supported by case studies.
Conference topics range from applying gamification to improve the health of citizens in Singapore, engaging customers and propelling behavior change without force, to using gamification internally to inspire your team, enhance culture and build better products. Speakers include Mario Herger, Senior Innovation Strategist at SAP Labs, Koji Fukada, Gamification Evangelist at Gamification.jp, Haresh Khoobchandani, CMO, Consumer and Online at Microsoft Asia Pacific amongst others.
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