Event: Marketing and Finance Advanced Workshop by Expara Pte Ltd

Are you an IDM company, or an entrepreneur with an IDM idea? Would you like to raise funds to start or grow your IDM company? Expara Pte Ltd will feature another 2-Day Business Plan & Investor Presentation Workshop by Douglas Abrams, Managing Director, Parallax Capital Management & Co-Deputy Chairman, Business Angels Network Southeast Asia (BANSEA). The event will be held on 25th and 26th of June 2007, 9.00 am – 5.00 pm in NUSS Guild House – Suntec City Tower 4, Level 5.

Who should attend? :

This workshop is designed for participants who have a serious interest in starting or growing a scalable IDM business – a business which can reach a significant size. It will be especially useful for participants who are interested in seeking venture
funding for their business and who want to increase their chances of obtaining funding from venture capitalists, angels and other venture investors

How do we help you get from Idea to Investment? : This is not a “how to write a business plan” course. It is an intensive, hands-on workshop, in which participants will develop their existing IDM business or IDM business ideas into an actual business plan which they will be able to present to potential venture investors.

Workshop highlights: The workshop will help participants better understand the process and dynamics of
fund-raising in order to increase their chances of success. We will focus in detail on two key aspects of the business plan: marketing and competitive strategy and finance.

Market identification, analysis and competitive strategy
Participants will learn to:
• Identify their total addressable market
• Select target markets and segments
• Analyze the market, including customers and competitors
• Develop and implement a marketing strategy
• Develop a product that suits customer’s needs
• Position and differentiate one’s products and services from the competition
• Create sustainable competitive advantage for their business
• Develop a competitive strategy
• Compete against both established companies and new startups
• Respond to competitive threats

Financial management, forecasting, valuation and fund-raising

Participants will learn to:
• Develop and present a business model for their company
• Estimate investment funds required to support the growth of their business
• Forecast the financial performance of their business and calculate the
valuation of their company.
• Calculate ROI for investors and choose an exit strategy

Participants will present their marketing and financial plans to a panel of investors.

The two day workshop will be followed-up by a one-hour private consultation with each company to further improve their marketing and financial plan.

What exactly is IDM and does my business/idea qualify?
Interactive and Digital Media (IDM) can apply to a wide range of businesses and business ideas, including IDM technologies, content and convergence. In addition to traditional media businesses, IDM can include IDM-enabling technologies, digital animation, mobile applications, Web 2.0 and 3.0 applications, and virtual worlds. If you are not sure whether your business or business idea qualifies as an IDM business, go ahead and register and we will review it for you.

Register online at this URL or email Ms. Ivy Tan at ivy@expara.com with the following details:
(i) Full name
(ii) NRIC or Passport No. (if the latter, please indicate country of issue)
(iii) Nationality
(iv) Occupation &/or designation
(v) Company
(vi) Contact details (mailing address, email address, contact numbers)
(vii) A brief description of your IDM business or business idea

Note: The workshop is limited to 20 seats only and registration will be made on a first-come-first-serve basis

Payment of S$50 is to be made payable to Expara Pte Ltd via

Cheque and mailed to:
Expara Pte Ltd
1 George St, #17-05
Singapore 049145

Registration will be confirmed upon receipt of full payment, and successful registrants will be notified via email or telephone and will be sent a marketing and financial plan worksheet to fill out and bring to the workshop.

This workshop will be offered free of charge. Your $50 check will be returned to you on the final day of the workshop. However, we must receive your $50 check to confirm your seat at the workshop.

For more information or general enquiries, please contact Ms. Ivy Tan at
Tel : +65 6435-5295
Fax : +65 6536-7908
Email : ivy@expara.com

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